Problem gambling is a plague the latest years and there are many bookmakers who try to stop this, or to make this phenomenal even smaller. Kindred Group, which is Unibet’s mother company is looking for new ways to deal with this problem and the company’s governance believes that artificial intelligence (AI) can be used to detect early signs of problem gambling. Kindred Futures which is the department which deals with future innovations, initiated discussions between leading academics, technology pioneers, addiction psychologists and Kindred’s team of responsible gambling experts.
The aim is for this AI to be able to value modelling behaviours and changes in behaviour over time, to assess if a player is developing a problem. Will Mace, who is the Head of Kindred Futures, commented: «This was a fascinating discussion, bringing together experts from several different fields. The outcome was very encouraging – we agreed there was significant potential for an AI capability to bring together and analyse many data sources to give a much-improved ability to detect signs of a developing problem. We also agreed there was real value in doing this – both socially and commercially.».
Why choose Unibet
- 250.000+ pre-match events/year
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- Kambi sportsbook platform
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No need for introduction for a brand like Unibet, a global power that has managed to take over the market with millions of active players. For 20+ years the bookmaker has been on a constant rising and it has reached many strategic regulated markets, like France, Italy and Australia among others. The Kambi sportsbook platform has always been a guaranteed solution, but that doesn’t mean that there are no negative points at the Scandi giant. I noticed that the last couple of years the odds took a slight downfall, especially in minor football leagues and N.American sports. There still are many complaints about the customer support, features like partial/auto Cashout and Quickbet should be added, while the winning limits seem ridiculous to my eyes. On the other hand, the odds on the top leagues are better than Bwin’s and equal to Bet365’s, while the wide range of sports, markets and payment methods are intriguing. I can’t ignore that Unibet is a safe and sound choice for a recreational player and it is fair to the brand, which has built a solid name throughout all these years.