Online Bookmaker Ratings

Ever since 2016, Bookmakers.bet experts have specialized in one thing: bookmaker ratings. Our unique evaluation process, among others, includes diving deep into hidden terms, testing payments and placing lots of bets.

Factors like reliability, sportsbook product, payment speed and security, and player retention are what you should strongly consider before making the right choice. The best bookmakers manage to combine high odds with proven reliability and achieve a high score.

Since we believe that trust is everything, we make sure to remain unbiased when we release our BMB Ratings. Each ranking table available both in this guide and on the website overall is composed of bookies evaluated with the toughest standards.

Which Trending Bookmakers Have the Best Ratings?

Rating Scale	Status	Description
9+	Superb	Tier-1 fully reliable bookmakers with outstanding sportsbooks and huge incentives for players
7.6 to 8.9	Very Good	Reliable bookmakers with good sportsbook products that need minor improvements
6 to 7.5	Average	Fairly reliable bookmakers with industry-average product and basic incentives for players
4 to 5.9	Not Recommended	Inconsistent bookmakers with low-value product, unfair terms and/or transaction issues
0.1 to 3.9	Blacklisted	Unreliable bookmakers with fraudulent behavior to their players
0	Closed	Bookmakers that have ceased their operations

Why Are Bookmakers.bet Ratings Unique

One thing that makes us stand out from the competition is that our experts are totally unbiased when it comes to bookmaker ratings. We rank all brands based on their actual value, and not on personal or commercial relationships.

Each bookie is tested multiple times before we reach a conclusion. We examine all factors that can improve or spoil your experience, including reliability, odds and payments. In other words, we do everything our expertise dictates us to.

To make sure our ratings are accurate, we have a strict six-month policy. This means we reevaluate our listed bookmakers every six months, at worst, to keep up with any possible changes in terms of performance and their real position in the industry.

Another reason that we take pride in is the way we integrate your opinion into our rankings. Since our project is heavily based on you, our community, we always take your comments into account and shape scores accordingly.

What Factors Do We Consider When Rating Bookmakers?

When we comprise lists with the top 100 bookmakers, we do 360 coverage having set strict standards. These envelop everything players need to know, from whether they can trust a bookie, to the value they can find in bets and offers.

Keep in mind that being a top-tier informational betting destination globally requires that we evaluate both the international and local presence of each bookie. Let’s examine our rating factors one by one, sorted by their significance.

Reliability

Reliability accounts for 20% of our BMB Ratings

The most important factor we rate in online bookmakers is their reliability. Their consistency and stability in the market have to meet high-security standards. The obvious thing to check is their year of establishment and their license.

But we dive deeper and examine how they manage disputes, their terms and conditions, and the protection they offer to players - both in terms of responsible gambling and in terms of their personal data.

What can raise a bookmaker’s trust levels?

• Licensed by a strict regulator like UKGC or MGA
• 5+ years of operations with a good reputation
• Transparent and fair terms and conditions
• No history of major disputes with players
• Security in transactions and data protection

Which factors can lower reliability scores?

• Unlicensed or licensed under a weak regulator
• High number of player complaints around various communities
• Unclear or hidden terms leading to void bets
• Unreasonable account restrictions or withdrawal rejections
• Poor security measures and irresponsible gambling schemes

Odds Value

Odds Value accounts for 15% of our BMB Ratings

Betting odds are the factor that determines a sportsbook’s profitability. To put that into perspective, highest odds bookmakers care about players, while the high margin ones show no competitiveness at all.

The level of the sports betting trading team can make or break a brand’s product. The adaptability they show when receiving large betting sums on an event is crucial. Note that we do not use comparison websites, but rather check the odds in live time.

How can odds boost a bookmaker’s rating?

• 95%+ average overall payout
• Less than 8% margin in secondary events
• Quick odds updates to keep up with market movements
• Offers competitive live betting odds in real-time
• No sudden price drops before bet confirmation

What causes failure to rank among the top 100 betting sites for odds?

• Less than 93% average overall payout
• 12%+ margins on less significant events
• Dropped odds for some logged-in players
• Odds manipulation right before bet acceptance
• Inconsistent odds compared to other bookies

Sportsbook Experience

Sportsbook Experience accounts for 15% of our BMB Ratings

Seamless use, interface quality and high platform functionality can reveal a lot regarding user experience. A good design can help players navigate through markets and events faster, and make their account management more effortless.

Also, bet acceptance time and technical difficulties are two more factors that can distinguish a well-designed and developed online sportsbook from a sloppy one.

What makes a sportsbook user-friendly?

• Fast-loading times on every screen
• Clean design with cohesive categories and filters
• Easy access to account details (e.g., betting and transaction history)
• Clear bet slip that updates quickly
• Quick registration and deposit page access

Why is a sportsbook’s UX rated low?

• Slow website with frequent lags
• Complicated interface that makes navigation difficult
• Betslip that fails to accept bets and/or update odds properly
• Lack of clear instructions for new players
• High number of banners or pop-ups interfering with navigation

Withdrawal Speed

Withdrawal Speed accounts for 10% of our BMB Ratings

Not to be confused with payments in general (a factor we will discuss separately), our bookmakers’ rating of withdrawal speed has to do with how quick internal processes are and not with the method selected by bettors.

As this is an important trust indicator, we kept it separate from reliability. Quick or slow withdrawals can affect player retention in the long term.

How can bookmakers’ rating be raised for withdrawals?

• Internal processing in less than an hour
• Clear tracking of requests with constant updates
• Multiple alternative fast methods available
• No unnecessary verification for regular users
• Automated settlement for common methods

What can drag these ratings down?

• Lengthy internal withdrawal processing (3+ days)
• Needless verification requests after multiple withdrawals
• Lack of updates regarding pending withdrawals
• Sudden changes in policies forcing delays
• Unreasonable freezing of accounts during withdrawal requests

Bonuses

Bonuses account for 10% of our BMB Ratings

Another tool bookmakers use to attract and engage is welcome bonuses and existing player promotions. These range from freebets, cashbacks and reload bonuses to more sophisticated schemes like loyalty rewards.

Apart from the number and the genre of offers, we also get down on rollover terms such as wagering period, minimum deposit required or eligible sports and markets, to judge if a bookie’s bonuses are worth claiming.

What makes a bonus offering stand out?

• Less than 5 times rollover in Welcome Bonus
• All types of offers available including VIP programs
• More than 30 days to wager bonuses
• No sports and markets exclusions for bonuses
• High localization regarding existing promotions

What are the red flags when rating bookmakers’ bonuses?

• Excessive rollover requirements (e.g., 15x on Welcome Bonus)
• Limited offer availability for existing players
• High minimum deposits to unlock bonuses
• Ineligibility of singles bets in rollover
• Change of terms in promotions after claim

Mobile

Mobile accounts for 10% of our BMB Ratings

Since everything happens on the go in our days (something we can confirm as most of our readers visit us from mobile), we could not play down the importance of accessibility and functionality through smartphones.

Bettors seek the ability to wager from virtually everywhere, with the best mobile bookmakers providing them with fast loading times and smooth navigation, regardless of mobile browser or dedicated app.

What helps mobile betting sites earn better ratings?

• Fully responsive on a mobile browser and/or dedicated app
• Clean design intended for one-handed navigation
• Quick login options (Fingerprint, Face ID)
• Quick notifications for updates and promotions
• No performance issues regardless of device oldness

What makes mobile performance drop?

• No mobile-friendly design, making it hard to navigate.
• Frequent lags during placing bets
• Slow live-betting responsiveness
• Limited features compared to the desktop version
• High battery consumption due to poorly optimized code

Betting Markets

Betting Markets account for 5% of our BMB Ratings

We assess the overall betting offering, both pre-match and live. Some sites will offer a lot of extra football markets but extremely few for the rest of the sports. This is why we explore multiple sports, besides football when rating bookmakers.

The betting limits on each market and event are also another point of interest. A bookmaker’s ranking is significantly affected by how many options the players have, and how much they can win off a single wager.

Which selection of markets must bookies have to rank higher?

• 30,000+ monthly events covered
• More than 400 football markets
• Lots of player props and special bets
• Bet builder availability
• Up-to-date selection based on seasonality

What market limitations affect sportsbooks in rankings?

• Limited sports selection focusing only on top events
• Less than 200 markets for football
• Random closure of markets
• Limited alternative lines and markets
• Unavailability of non-moneyline markets 4+ days before matches

Live Betting

Live Betting accounts for 5% of our BMB Ratings

Almost 65% of total players and more than 40 million monthly like to bet on matches that are underway. All of them expect competitive payouts, fast but not annoying odds updates and a variety of markets.

Two extra things we take into account are the availability of bets at any time, as well as the settlement time of betslips, so that more bets can be placed on the spot.

What keeps a live betting section fast and engaging?

• Quick odds updates with minimal delays
• Wide variety of bets, including fast markets
• Less than 5” for bet settlement
• Cashout option in all its forms (full/partial/auto)
• Live streaming in most events available

Why can bookmakers fall behind in live betting?

• Disappearing of markets for no reason
• Constant bet rejections due to odds update
• More than 5” for bet acceptance
• No quickbet functionality
• Inaccurate match tracking and/or no streaming

Payment Methods

Payment Methods account for 5% of our BMB Ratings

A wide range of payment methods dramatically contributes to the appeal of an online bookmaker. A top bookie will offer you various deposit and withdrawal options, like cards, e-wallets and, of course, the anonymous method - cryptos.

Extra points will be scored for accepting local payments, like Trustly and Qiwi, as well as many local currencies, besides Euro and US dollar. We also check if there are any fees tied to any of the betting payment methods.

How can payment options improve a bookmaker’s rating?

• Wide selection of transactional methods including locals
• 15+ currencies supported
• No excessive fees on payments
• Modern options like crypto, e-wallets, and instant banking
• Low minimum deposit limits

Which payment drawbacks can lead to losing ranking points?

• Limited withdrawal options unmatching deposits
• Account balance only in EUR or GBP
• Hidden fees on deposits and withdrawals
• System errors causing failed transactions
• Low limits on withdrawals

Customer Support

Customer Support accounts for 5% of our BMB Ratings

We conclude our bookmaker ratings by investigating another category that does not fall into any of the ones above - customer support. We send messages through all channels and at different times to see how fast it will respond.

Our aim is to see how well-informed and willing to help support agents are to help players overcome any difficulties or misunderstandings that can ruin their whole experience.

What makes Customer Support efficient?

• 24/7 live chat available
• Quick response times through all channels
• Helpful agents who know the brand’s product and terms
• Most languages of local GEOs are supported
• Comprehensive FAQ section

Why do bookies rank low in terms of support?

• Customer support not available 24/7
• Generic template responses from agents
• Automated chatbots with no human assistance
• Agents lacking betting knowledge
• Limited language support

Do Player Ratings Impact Our Bookmakers Ranking?

Your opinion really matters when it comes to shaping rating lists. Player insights help us collect feedback on how a bookie operates regarding withdrawals, odds, bonuses and customer support in real-time.

When a reader sets a bookmaker rating, we start our investigation to see whether this score is deserved. If it is, we proceed to adapt our given score to immediately reflect this update live. Here are the top-rated brands by players.

Why Are Some Bookies Rated Poorly

Both experienced and new bettors can fall victim to fraud. This is the reality of online betting; many companies want to entice players into joining them, and then treat them unfairly and disappear. There have been countless of these incidents in the past.

You won’t find any scam bookmakers on our lists, but it is still worth knowing why we hand out poor online sportsbook ratings. Let’s see some examples of common fraudulent practices that can lead to a low score.

Untrustworthy licenses

Some betting sites are licensed by an offshore jurisdiction, like in Curacao or Costa Rica, that have had their share of controversy in the past. The online bookmaker ratings of some sites with a Curacao license, like 22bet and 1xbet, have not been affected a lot, because they have been operating for a long time and are now established online bookies.

There have been other sites though that have shown unfair practices hiding behind more lenient regulations. You should always be cautious when opening an account on a new bookmaker with a not-so-reliable betting license.

Poor Bonuses & Offers

You should always be aware of any very tempting first deposit bonuses. Some online bookies offer those frequently to lure customers into depositing money and then demand unrealistic wagering requirements. Remember, if it sounds too good to be true, it probably is.

Others will sometimes provide highly profitable bonuses only during August when the most popular football leagues begin. Although every bookie has his own promotion policy, promotions should be available to players for the entire season. Due to the importance for bettors, offers are one of the most important factors in bookmaker rankings.

Limited payment options

Bookmakers should offer a variety of payment methods. Suppose a bookmaker has limited transaction options or shows reluctance when you try to withdraw money (i.e., accepting credit cards for deposits but will only allow withdrawals to bank accounts). In that case, they are probably masking an expected unwillingness to pay.

The time required for your money to be withdrawn is also crucial. Almost all online sites advertise that payments are processed within 48 hours, but that’s rarely true. If it takes weeks or the bookie returns the money to your account balance due to a “technical problem”, it will receive a worse rating.

How to Choose a Site Based on Bookmaker Ratings

With so many sportsbooks emerging every year, it is almost impossible to keep track, which is where we step in. Our bookmaker rating is broken down into multiple categories: the bookmaker’s general information, bonuses, payment options, betting environment, and dispute resolution ability.

Depending on what is essential for you, you can select a bookie by checking the individual and specific scores. Make sure to read all the online sportsbook ratings carefully to strongly understand what it has to offer and how it suits your needs.

The odds and markets, the betting promotions, and the payment methods available are some of the first things you will consider. However, these are just the tip of the iceberg. You should look deeper into what the complete sportsbook offering is. You should also be willing to switch betting sites.

A different one might be closer to what you are looking for. Finally, we have given you advice on distinguishing a legit from a scam bookmaker, but rest assured, all the bookies on our site are being thoroughly checked by the Bookmakers.bet team every six months.