If you are not aware that everybody is talking about AI, you probably live in a cave. The betting world is not an exception, and, in fact, it seems that full implementation of artificial intelligence in the industry is imminent.
The first full-AI bookmaker is out there, after Altenar and SSTrader joined forces to create Palms Bet. It’s a fully functional bookie, but it is run entirely by AI. The news about Palms Bet had hit the web a few months ago, when it was in “testing mode”. Today, the bookmaker is operating live and is already changing how people are placing their bets.
What Makes A Full AI Sportsbook Different?
The term “Full AI” means that humans are excluded completely. In traditional sportsbooks, a human trader must be alerted to manually move lines when a key moment occurs. In a full-AI operator, the software “agents” step in and do it all in a matter of seconds.
For the bettor, there would be no way to understand if the sportsbook uses real people or artificial intelligence. But the difference is the AI Insights Feed, a bot that helps you during live games to understand what’s happening on the pitch. Informational tips such as “the home team attacking pressure spiked by 20%” or “the away team is showing signs of fatigue” explain the odds movement when it happens.
The sportsbook saw a 75% engagement rate with its AI tools, proving that bettors like knowing why their next bet must be placed. But the bookmakers are happy too, because the AI is much better at identifying sharp players and managing the house risk, without human errors.
Are There More Full AI Bookmakers?
Altenar created the first “all-in AI” bookmakers, but they certainly aren’t the last. After all, there are many experiments happening in the betting industry, with a new wave of AI-native bookies popping up.
Providers like TRUEiGTECH and Bettoblock are building AI-focused ecosystems. Their entire risk management and odds-making procedures are built on a neural network, and they are already powering several boutique brands in emerging markets.
Another important player to watch is JetTon, which operates through social media platforms. It is built on the TON blockchain and uses “AI betting assistants” on Telegram aggressively, meaning that a chatbot can place bets on your behalf, based on a text command. We can safely agree that the robots are here already. And they are placing our bets.
