Biggest bookmakers in the world

When it comes to picking a reliable bookie, it is prudent to choose among the biggest bookmakers in the world. There are many important factors to take into account when determining which are the biggest bookmakers; such as, the year of establishment, the market value, the number of registered players and the annual revenue. Nonetheless, website traffic is the most significant one; since the more players visit a bookie, the bigger it becomes. Below you can find the world’s most visited sportsbooks based on their current global rank, before making your final selection.

Accept players from your country
Bookmaker Website Current Rank 3 Mo Change Comments Welcome Bonus    
22bet.com 25.490
+5%
11 €122
25.490
+5%
Review Visit Site
1xbet.com 3.661
+40%
17 $130
exclusive
3.661
+40%
$130
exclusive
Review Visit Site
n1bet.com 479.954
+71%
2 $5000
exclusive
479.954
+71%
$5000
exclusive
Review Visit Site
powbet.com 4.787.028 - 2 $100
4.787.028
-
Review Visit Site
20bet.com 42.827
-28%
3 €100
42.827
-28%
Review Visit Site
rolletto.com 358.797
+51%
5 $1500
358.797
+51%
Review Visit Site
mrplay.com 397.235
-33%
4 $100
397.235
-33%
Review Visit Site
mrsloty.com 5.320.420
-92%
4 $100
5.320.420
-92%
Review Visit Site
cyber.bet 107.525
+39%
3 $300
exclusive
107.525
+39%
$300
exclusive
Review Visit Site
stake.com 3.020
+11%
5 10% Rakeback
exclusive
3.020
+11%
10% Rakeback
exclusive
Review Visit Site
mystake.com 166.366
+36%
3 $500
166.366
+36%
Review Visit Site
lapilanders.com 6.011.777
-50%
2 $120
exclusive
6.011.777
-50%
$120
exclusive
Review Visit Site
Bet365 bet365.com 211
+3%
14 €25
211
+3%
Review Visit Site
Nomini nomini.com 659.750 - 0 €100
659.750
-
Review Visit Site
Bovada bovada.lv 1.943
+23%
3 $250
1.943
+23%
Review Visit Site
BetOnline betonline.ag 3.051
+40%
3 $1000
3.051
+40%
Review Visit Site
Parimatch parimatch.com 6.699
-1%
4 High Odds
6.699
-1%
Review Visit Site
Betfair betfair.com 7.437
-17%
12 €20
7.437
-17%
Review Visit Site
Betway
Min Deposit: €/$10. First deposit matched up to €/$30. 1x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms apply
betway.com
8.184
-10%
1
$30
8.184
-10%
Review
Visit Site
SportsBetting.ag sportsbetting.ag 8.307
+61%
1 $1000
8.307
+61%
Review Visit Site
Unibet unibet.com 9.819
+11%
7 €50
9.819
+11%
Review Visit Site
Betsson betsson.com 11.007
+13%
7 -
11.007
+13%
Review Visit Site
Betano betano.com 12.349
-6%
4 0% margin on top events
12.349
-6%
Review Visit Site
William Hill williamhill.com 13.601
+17%
7 Home of Betting
13.601
+17%
Review Visit Site
Pinnacle Sports pinnacle.com 19.285
+30%
4 No Player Limits
19.285
+30%
Review Visit Site
Betiton betiton.com 19.285
+99%
3 €10
19.285
+99%
Review Visit Site
1XBit 1xbit.com 20.682
-66%
4 7 BTС
exclusive
20.682
-66%
7 BTС
exclusive
Review Visit Site
Intertops intertops.eu 23.942
+53%
9 $20
23.942
+53%
Review Visit Site
Sportsbet.io sportsbet.io 31.009 - 0 Daily Price Boost
31.009
-
Review Visit Site
Interwetten interwetten.com 32.474
-2%
10 High Odds
32.474
-2%
Review Visit Site
LeoVegas Sports leovegas.com 35.097
+11%
5 High Odds
35.097
+11%
Review Visit Site
Casumo Sports casumo.com 37.586
+20%
3 High Odds
37.586
+20%
Review Visit Site
BC.Game Sportsbook BC.game 47.424 - 0 Up to $720
47.424
-
Review Visit Site
MarathonBet marathonbet.com 53.187
+3%
8 0% Margin
53.187
+3%
Review Visit Site
FortuneJack fortunejack.com 58.268
+3%
7 1.5BTC + 250 Free Spins
58.268
+3%
Review Visit Site
Betwinner
Add Exclusive Promo Code: BMBET. Get €130 or 30% Extra Bonus in local currency.
betwinner.com
58.896
+48%
18
€130
exclusive
58.896
+48%
€130
exclusive
Review
Visit Site
Mr Green Sports mrgreen.com 65.842
-28%
3 High Odds
65.842
-28%
Review Visit Site
Betvictor betvictor.com 68.201
+65%
6 High Odds
68.201
+65%
Review Visit Site
Vbet vbet.com 69.214
+49%
10 €20
69.214
+49%
Review Visit Site
Gamdom gamdom.com 75.376 - 0 15% Weekly Rakeback
exclusive
75.376
-
Review Visit Site
Rabona rabona.com 81.431
+98%
4 €150
exclusive
81.431
+98%
€150
exclusive
Review Visit Site
888sport
888sport.com
90.131
-52%
12
$30 + $10 Casino
90.131
-52%
Review
Visit Site
Bons bons.com 90.807
-22%
0 ₹200,000 + ₹1,000
90.807
-22%
Review Visit Site
ComeOn comeon.com 92.308
-62%
8 €25
92.308
-62%
Review Visit Site
Betmaster betmaster.io 93.542
+49%
7 €150
93.542
+49%
Review Visit Site
Betfred betfred.com 97.686
+7%
3 High Odds
97.686
+7%
Review Visit Site
Mostbet mostbet.com 98.232
+2%
3 $300
98.232
+2%
Review Visit Site
Melbet
Add Exclusive Promo Code: BOOKSPY. Get €130 or 30% Extra Bonus in local currency.
melbet.com
99.549
-72%
7
€130
exclusive
99.549
-72%
€130
exclusive
Review
Visit Site
Bet-at-home bet-at-home.com 109.868
-147%
5 High Odds
109.868
-147%
Review Visit Site
Tornadobet tornadobet.com 122.311
+96%
4 €500
122.311
+96%
Review Visit Site
Zodiacbet zodiacbet.com 122.311
+35%
3 €100
122.311
+35%
Review Visit Site
NetBet netbet.com 125.879
+20%
10 High Odds
125.879
+20%
Review Visit Site
FavBet favbet.com 154.706
-27%
3 $100 + $20 Free Bet
154.706
-27%
Review Visit Site
Expekt expekt.com 157.253
-22%
6 High Odds
157.253
-22%
Review Visit Site
Rocketpot rocketpot.io 157.741
+45%
2 10% Weekly Cashback
exclusive
157.741
+45%
Review Visit Site
Wazamba Sports wazamba.com 159.740
+63%
2 $100
159.740
+63%
Review Visit Site
Betobet betobet.com 169.978 - 0 $100
169.978
-
Review Visit Site
Betzest betzest.com 176.956
+8%
3 High Odds
176.956
+8%
Review Visit Site
Leonbets leon.bet 180.766
-150%
3 VIP Rewards
180.766
-150%
Review Visit Site
Matchbook Exchange matchbook.com 183.267
-57%
5 0% Commission
183.267
-57%
Review Visit Site
PNXBet pnxbet.com 184.547
+34%
3 $100
184.547
+34%
Review Visit Site
Cbet cbet.gg 202.988
+25%
4 €200
202.988
+25%
Review Visit Site
Conquestador Sports conquestador.com 218.304
+89%
0 $2500 + $10
218.304
+89%
Review Visit Site
Bethard bethard.com 230.691
-98%
4 High Odds
230.691
-98%
Review Visit Site
Royal Panda
royalpanda.com
232.886
-55%
6
$50
232.886
-55%
Review
Visit Site
10bet 10bet.com 242.041
-131%
7 €50
242.041
-131%
Review Visit Site
Bet99 bet99.com 255.467
-23%
3 C$600
exclusive
255.467
-23%
C$600
exclusive
Review Visit Site
Megapari
Add Exclusive Promo Code: BMBMEGA. Get 100% up to €130 (Default Bonus €100).
megapari.com
257.600
+1%
5
€130
exclusive
257.600
+1%
€130
exclusive
Review
Visit Site
NordicBet nordicbet.com 272.164
-64%
7 Best Nordic Odds
272.164
-64%
Review Visit Site
24Bettle 24bettle.com 282.675
+67%
8 €100
exclusive
282.675
+67%
€100
exclusive
Review Visit Site
Quinnbet quinnbet.com 305.061
+27%
3 £25
305.061
+27%
Review Visit Site
K9win K9vn.com 342.944
+44%
2 High Odds
342.944
+44%
Review Visit Site
LVBET lvbet.com 404.152
-39%
9 €50
404.152
-39%
Review Visit Site
Tonybet tonybet.com 421.617
+49%
8 High Odds
421.617
+49%
Review Visit Site
Casino-X casino-x.com 429.950
-218%
6 $2000 + $10
429.950
-218%
Review Visit Site
Shangri La shangrilalive.com 521.857
+22%
3 €100
521.857
+22%
Review Visit Site
Karamba Sports karamba.com 555.800
-88%
4 €10
555.800
-88%
Review Visit Site
Luckbox luckbox.com 571.010
+52%
2 High Odds
571.010
+52%
Review Visit Site
Pokerstars Sports pokerstarssports.eu 595.551
-345%
4 No1 Poker Room
595.551
-345%
Review Visit Site
Spreadex spreadex.com 605.739
-41%
3 Spread Betting
605.739
-41%
Review Visit Site
18bet 18bet.com 622.162
+66%
12 €125
exclusive
622.162
+66%
€125
exclusive
Review Visit Site
Bettilt bettilt.com 640.061
+35%
4 €500
640.061
+35%
Review Visit Site
SportNation sportnation.com 641.336
-19%
3 $10
641.336
-19%
Review Visit Site
Zulabet zulabet.com 732.231
+24%
3 €100
732.231
+24%
Review Visit Site
BritainBet britainbet.com 778.367
+33%
3 $10
778.367
+33%
Review Visit Site
Mozzart Bet mozzart.com 795.118
+53%
3 €100 + €20
795.118
+53%
Review Visit Site
Golden Reels Sports goldenreels.com 876.689
-160%
3 A$2,000 + A$10
876.689
-160%
Review Visit Site
TigerGaming tigergaming.com 885.032
+24%
3 5% Bitcoin Boost
885.032
+24%
Review Visit Site
EnergyBet energybet.com 906.403
+78%
13 $10
906.403
+78%
Review Visit Site
Spider Slots spiderslots.com 916.274
+62%
2 $100
916.274
+62%
Review Visit Site
TOC Sports theonlinecasino.co.uk 979.988
+51%
3 $30
exclusive
979.988
+51%
$30
exclusive
Review Visit Site
Betinia betinia.com 1.039.192
+1%
3 €100
1.039.192
+1%
Review Visit Site
Black Magic Casino blackmagiccasino.com 1.090.574
+84%
2 $100
exclusive
1.090.574
+84%
$100
exclusive
Review Visit Site
SlotsNBets snbets.co 1.098.576
-10%
3 €100
exclusive
1.098.576
-10%
€100
exclusive
Review Visit Site
Neo.bet neo.bet 1.157.224
-59%
9 €150
1.157.224
-59%
Review Visit Site
BK8 bk8.com 1.174.514
+34%
2 $120
exclusive
1.174.514
+34%
$120
exclusive
Review Visit Site
Kineko kineko.com 1.194.654 - 0 $100
1.194.654
-
Review Visit Site
OlyBet olybet.eu 1.249.069
+36%
8 High Odds
1.249.069
+36%
Review Visit Site
Bet2U bet2u.com 1.264.195
-16%
4 €360
exclusive
1.264.195
-16%
€360
exclusive
Review Visit Site
Joycasino joycasino.com 1.355.791
-256%
5 €2000 + €10
1.355.791
-256%
Review Visit Site
Bookmaker Website Current Rank 3 Mo Change Comments Welcome Bonus    
22bet.com 25.490
+5%
11 €122
25.490
+5%
Review Visit Site
1xbet.com 3.661
+40%
17 $130
exclusive
3.661
+40%
$130
exclusive
Review Visit Site
n1bet.com 479.954
+71%
2 $5000
exclusive
479.954
+71%
$5000
exclusive
Review Visit Site
powbet.com 4.787.028 - 2 $100
4.787.028
-
Review Visit Site
20bet.com 42.827
-28%
3 €100
42.827
-28%
Review Visit Site
rolletto.com 358.797
+51%
5 $1500
358.797
+51%
Review Visit Site
mrplay.com 397.235
-33%
4 $100
397.235
-33%
Review Visit Site
mrsloty.com 5.320.420
-92%
4 $100
5.320.420
-92%
Review Visit Site
cyber.bet 107.525
+39%
3 $300
exclusive
107.525
+39%
$300
exclusive
Review Visit Site
stake.com 3.020
+11%
5 10% Rakeback
exclusive
3.020
+11%
10% Rakeback
exclusive
Review Visit Site
mystake.com 166.366
+36%
3 $500
166.366
+36%
Review Visit Site
lapilanders.com 6.011.777
-50%
2 $120
exclusive
6.011.777
-50%
$120
exclusive
Review Visit Site
Bet365 bet365.com 211
+3%
14 €25
211
+3%
Review Visit Site
Nomini nomini.com 659.750 - 0 €100
659.750
-
Review Visit Site
Bovada bovada.lv 1.943
+23%
3 $250
1.943
+23%
Review Visit Site
BetOnline betonline.ag 3.051
+40%
3 $1000
3.051
+40%
Review Visit Site
Parimatch parimatch.com 6.699
-1%
4 High Odds
6.699
-1%
Review Visit Site
Betfair betfair.com 7.437
-17%
12 €20
7.437
-17%
Review Visit Site
Betway
Min Deposit: €/$10. First deposit matched up to €/$30. 1x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms apply
betway.com
8.184
-10%
1
$30
8.184
-10%
Review
Visit Site
SportsBetting.ag sportsbetting.ag 8.307
+61%
1 $1000
8.307
+61%
Review Visit Site
Unibet unibet.com 9.819
+11%
7 €50
9.819
+11%
Review Visit Site
Betsson betsson.com 11.007
+13%
7 -
11.007
+13%
Review Visit Site
Betano betano.com 12.349
-6%
4 0% margin on top events
12.349
-6%
Review Visit Site
William Hill williamhill.com 13.601
+17%
7 Home of Betting
13.601
+17%
Review Visit Site
Pinnacle Sports pinnacle.com 19.285
+30%
4 No Player Limits
19.285
+30%
Review Visit Site
Betiton betiton.com 19.285
+99%
3 €10
19.285
+99%
Review Visit Site
1XBit 1xbit.com 20.682
-66%
4 7 BTС
exclusive
20.682
-66%
7 BTС
exclusive
Review Visit Site
Intertops intertops.eu 23.942
+53%
9 $20
23.942
+53%
Review Visit Site
Sportsbet.io sportsbet.io 31.009 - 0 Daily Price Boost
31.009
-
Review Visit Site
Interwetten interwetten.com 32.474
-2%
10 High Odds
32.474
-2%
Review Visit Site
LeoVegas Sports leovegas.com 35.097
+11%
5 High Odds
35.097
+11%
Review Visit Site
Casumo Sports casumo.com 37.586
+20%
3 High Odds
37.586
+20%
Review Visit Site
BC.Game Sportsbook BC.game 47.424 - 0 Up to $720
47.424
-
Review Visit Site
MarathonBet marathonbet.com 53.187
+3%
8 0% Margin
53.187
+3%
Review Visit Site
FortuneJack fortunejack.com 58.268
+3%
7 1.5BTC + 250 Free Spins
58.268
+3%
Review Visit Site
Betwinner
Add Exclusive Promo Code: BMBET. Get €130 or 30% Extra Bonus in local currency.
betwinner.com
58.896
+48%
18
€130
exclusive
58.896
+48%
€130
exclusive
Review
Visit Site
Mr Green Sports mrgreen.com 65.842
-28%
3 High Odds
65.842
-28%
Review Visit Site
Betvictor betvictor.com 68.201
+65%
6 High Odds
68.201
+65%
Review Visit Site
Vbet vbet.com 69.214
+49%
10 €20
69.214
+49%
Review Visit Site
Gamdom gamdom.com 75.376 - 0 15% Weekly Rakeback
exclusive
75.376
-
Review Visit Site
Rabona rabona.com 81.431
+98%
4 €150
exclusive
81.431
+98%
€150
exclusive
Review Visit Site
888sport
888sport.com
90.131
-52%
12
$30 + $10 Casino
90.131
-52%
Review
Visit Site
Bons bons.com 90.807
-22%
0 ₹200,000 + ₹1,000
90.807
-22%
Review Visit Site
ComeOn comeon.com 92.308
-62%
8 €25
92.308
-62%
Review Visit Site
Betmaster betmaster.io 93.542
+49%
7 €150
93.542
+49%
Review Visit Site
Betfred betfred.com 97.686
+7%
3 High Odds
97.686
+7%
Review Visit Site
Mostbet mostbet.com 98.232
+2%
3 $300
98.232
+2%
Review Visit Site
Melbet
Add Exclusive Promo Code: BOOKSPY. Get €130 or 30% Extra Bonus in local currency.
melbet.com
99.549
-72%
7
€130
exclusive
99.549
-72%
€130
exclusive
Review
Visit Site
Bet-at-home bet-at-home.com 109.868
-147%
5 High Odds
109.868
-147%
Review Visit Site
Tornadobet tornadobet.com 122.311
+96%
4 €500
122.311
+96%
Review Visit Site
Zodiacbet zodiacbet.com 122.311
+35%
3 €100
122.311
+35%
Review Visit Site
NetBet netbet.com 125.879
+20%
10 High Odds
125.879
+20%
Review Visit Site
FavBet favbet.com 154.706
-27%
3 $100 + $20 Free Bet
154.706
-27%
Review Visit Site
Expekt expekt.com 157.253
-22%
6 High Odds
157.253
-22%
Review Visit Site
Rocketpot rocketpot.io 157.741
+45%
2 10% Weekly Cashback
exclusive
157.741
+45%
Review Visit Site
Wazamba Sports wazamba.com 159.740
+63%
2 $100
159.740
+63%
Review Visit Site
Betobet betobet.com 169.978 - 0 $100
169.978
-
Review Visit Site
Betzest betzest.com 176.956
+8%
3 High Odds
176.956
+8%
Review Visit Site
Leonbets leon.bet 180.766
-150%
3 VIP Rewards
180.766
-150%
Review Visit Site
Matchbook Exchange matchbook.com 183.267
-57%
5 0% Commission
183.267
-57%
Review Visit Site
PNXBet pnxbet.com 184.547
+34%
3 $100
184.547
+34%
Review Visit Site
Cbet cbet.gg 202.988
+25%
4 €200
202.988
+25%
Review Visit Site
Conquestador Sports conquestador.com 218.304
+89%
0 $2500 + $10
218.304
+89%
Review Visit Site
Bethard bethard.com 230.691
-98%
4 High Odds
230.691
-98%
Review Visit Site
Royal Panda
royalpanda.com
232.886
-55%
6
$50
232.886
-55%
Review
Visit Site
10bet 10bet.com 242.041
-131%
7 €50
242.041
-131%
Review Visit Site
Bet99 bet99.com 255.467
-23%
3 C$600
exclusive
255.467
-23%
C$600
exclusive
Review Visit Site
Megapari
Add Exclusive Promo Code: BMBMEGA. Get 100% up to €130 (Default Bonus €100).
megapari.com
257.600
+1%
5
€130
exclusive
257.600
+1%
€130
exclusive
Review
Visit Site
NordicBet nordicbet.com 272.164
-64%
7 Best Nordic Odds
272.164
-64%
Review Visit Site
24Bettle 24bettle.com 282.675
+67%
8 €100
exclusive
282.675
+67%
€100
exclusive
Review Visit Site
Quinnbet quinnbet.com 305.061
+27%
3 £25
305.061
+27%
Review Visit Site
K9win K9vn.com 342.944
+44%
2 High Odds
342.944
+44%
Review Visit Site
LVBET lvbet.com 404.152
-39%
9 €50
404.152
-39%
Review Visit Site
Tonybet tonybet.com 421.617
+49%
8 High Odds
421.617
+49%
Review Visit Site
Casino-X casino-x.com 429.950
-218%
6 $2000 + $10
429.950
-218%
Review Visit Site
Shangri La shangrilalive.com 521.857
+22%
3 €100
521.857
+22%
Review Visit Site
Karamba Sports karamba.com 555.800
-88%
4 €10
555.800
-88%
Review Visit Site
Luckbox luckbox.com 571.010
+52%
2 High Odds
571.010
+52%
Review Visit Site
Pokerstars Sports pokerstarssports.eu 595.551
-345%
4 No1 Poker Room
595.551
-345%
Review Visit Site
Spreadex spreadex.com 605.739
-41%
3 Spread Betting
605.739
-41%
Review Visit Site
18bet 18bet.com 622.162
+66%
12 €125
exclusive
622.162
+66%
€125
exclusive
Review Visit Site
Bettilt bettilt.com 640.061
+35%
4 €500
640.061
+35%
Review Visit Site
SportNation sportnation.com 641.336
-19%
3 $10
641.336
-19%
Review Visit Site
Zulabet zulabet.com 732.231
+24%
3 €100
732.231
+24%
Review Visit Site
BritainBet britainbet.com 778.367
+33%
3 $10
778.367
+33%
Review Visit Site
Mozzart Bet mozzart.com 795.118
+53%
3 €100 + €20
795.118
+53%
Review Visit Site
Golden Reels Sports goldenreels.com 876.689
-160%
3 A$2,000 + A$10
876.689
-160%
Review Visit Site
TigerGaming tigergaming.com 885.032
+24%
3 5% Bitcoin Boost
885.032
+24%
Review Visit Site
EnergyBet energybet.com 906.403
+78%
13 $10
906.403
+78%
Review Visit Site
Spider Slots spiderslots.com 916.274
+62%
2 $100
916.274
+62%
Review Visit Site
TOC Sports theonlinecasino.co.uk 979.988
+51%
3 $30
exclusive
979.988
+51%
$30
exclusive
Review Visit Site
Betinia betinia.com 1.039.192
+1%
3 €100
1.039.192
+1%
Review Visit Site
Black Magic Casino blackmagiccasino.com 1.090.574
+84%
2 $100
exclusive
1.090.574
+84%
$100
exclusive
Review Visit Site
SlotsNBets snbets.co 1.098.576
-10%
3 €100
exclusive
1.098.576
-10%
€100
exclusive
Review Visit Site
Neo.bet neo.bet 1.157.224
-59%
9 €150
1.157.224
-59%
Review Visit Site
BK8 bk8.com 1.174.514
+34%
2 $120
exclusive
1.174.514
+34%
$120
exclusive
Review Visit Site
Kineko kineko.com 1.194.654 - 0 $100
1.194.654
-
Review Visit Site
OlyBet olybet.eu 1.249.069
+36%
8 High Odds
1.249.069
+36%
Review Visit Site
Bet2U bet2u.com 1.264.195
-16%
4 €360
exclusive
1.264.195
-16%
€360
exclusive
Review Visit Site
Joycasino joycasino.com 1.355.791
-256%
5 €2000 + €10
1.355.791
-256%
Review Visit Site

How to check the biggest bookmakers

Our table above contains two specific columns that easily allow you to check which are the biggest online bookmakers. Below we present you how each of these columns works and what each figure represents.

Current Rank

The current rank is related to the monthly traffic rate of each bookmaker. If a bookie has a very low global rank, it means that it is among the largest bookmakers in the world. More specifically, the closer the figure of the current rank is to no.1, the more visited a bookie is. On the other hand, if a sportsbook has a high global rank, it means that it has low traffic. Plus bear in mind that, the newer a betting site is, the higher its rank will be.

3 Mo Change

Here we show how each bookie’s global rank changes within a 3-month period. By placing your cursor over the percentage you get to see the figure of the global rank three months ago, as well as the current one. You will notice that the smaller a bookie is, the more the figures change. On the contrary, the largest bookmakers’ global rank barely changes during the same period of time.

The criteria for selecting the biggest online bookmakers

criteria checklistThere are several important factors that we take into account when deciding which is the biggest sportsbook. So, below we present you the most significant criteria for selecting the biggest betting site.

Global rank

You simply can’t determine which is the biggest online sportsbook without checking first the global traffic rate of its website through tools, such as Alexa.com. Remember that, the bigger the number of daily visitors a betting site has, the lower its monthly global rank figure gets. This simply means that the more bettors visit/opt for a bookie, the bigger it becomes.

Year of establishment

This is yet another criterion that indicates that a brand is a big one. It is no wonder that the oldest bookmakers in the world still operate the biggest betting sites. Thus, the oldest and most recognizable ones to date are: Ladbrokes established in 1886, Coral founded in 1926 and William Hill that was established in 1934.

Listed

The biggest sportsbooks in the world are publicly traded on the largest stock exchanges; such as the London Stock Exchange and NASDAQ. More specifically, their parent companies are listed on a given stock exchange. Therefore, major bookmakers like Bwin, William Hill, Betfair and Ladbrokes are all listed on the London Stock Exchange.

Number of players

The number of registered players a sportsbook has, is another important criterion when creating a list with the biggest ones. The most famous bookies have millions of active players. The more active players a bookie has, the biggest its global brand name is. The following are the top 3 bookies that have the most players in the world: Bet365 with more than 20 million active ones, Unibet with up to 17 million registered ones and Bwin with over 12 million ones.

Revenue

When determining which is the largest betting site, revenue is a very important factor. More specifically, the biggest sportsbooks globally generate billions of Pounds of annual revenue. The top 3 bookies by revenue are: Bet365 with approximately £3b per year, William Hill with more than £1,5b annually and Betfair with up to £1b every year.

Why bet on the best bookmakers in the world

How to ask for a withdrawal Those who want to have a smooth betting experience make sure to place their wagers only on the largest bookies. By opting for one of the biggest bookmakers in the world, such as Bet365, 888sport and Bwin; automatically means that you choose to bet on a trustworthy betting site. Always remember that the bigger a sportsbook is, the more reliable it is considered. Therefore, it is guaranteed that your money is safe and that you’re going to receive your winnings.

FAQ
Q: Who is the biggest bookmaker?

There are several international sportsbooks that accept bettors from various countries; however, Bet365 is considered the biggest bookmaker in the world. It comes with 45+ sports to bet on, 150+ markets per event on the top football leagues and 95%+ overall payout.

Q: How to measure the biggest bookies in the world?

There are many ways to measure the world’s biggest bookies. Nevertheless, the most accurate ones are through their current global rank and through the 3-month change rate of their global rank. The year they were established and if they are listed or not, should be also taken into account.

Q: Who is the biggest bookmaker in the world by revenue?

Lots of globally-known sportsbooks are among the biggest around the globe when it comes to revenue. Nonetheless, the largest bookmaker in the world in terms of annual revenue is Bet365, with approximately £3b.

Q: Which are the world’s most famous bookmakers?

The world is full of famous bookmakers and casino operators, yet not all of them are 100% trustworthy. However, Bet365, 1xBet, 888sport, Bwin, Betfair and William Hill are the popular bookmakers that are trusted by millions of active players around the globe.

Q: How to check if a bookmaker has traffic?

The easiest way to find if the sportsbook you consider opting for is among the most visited bookies around the world, is through our table above. By simply checking the ‘Current Rank’ column you can see the current global rank figure of every decent bookmaker. Remember that the closer this figure is to 1, the more visited a betting site is.

Q: Which are the world’s largest bookmakers?

One can determine which are the world’s largest sportsbooks by taking into account 5 significant factors. Namely, their global rank, the year in which they were established, their market value, the number of their players and their annual revenue. So, overall, the greatest bookies in the world are Bet365 and William Hill.

Q: Who are the biggest bookmakers by traffic?

According to the global rank, which indicates if a betting site is highly visited or not; the biggest bookies overall in terms of traffic are the following: 1) Bet365, 2) Betfair and 3) Unibet. All three of them are among the most visited sportsbooks all around the world.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY
LATEST BOOKMAKER PROMOTIONS