At first Matchbook was introduced as a betting exchange for American punters. The turning point came in 2012, when they begun their effort of becoming a global brand, with fresh faces in charge and the company’s relocation in Europe. Betting exchange is not available in many countries, but wherever they operate they have proven to be really competitive. Their main advantages are their low commission (up to 1%) and their huge range of bets, which do not only cover sports events. An introduction of the live streaming service could boost their popularity in the live betting section, which is the main source of turnover of every major betting exchange.