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William Hill Review
YEAR EST. 1998

Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.

William Hill was founded in 1934 and is one of the most recognizable names in the betting industry. It went online in 1998 and is operated by WHG International Ltd, a group that also owns Redbet and Mr Green.

The company holds licenses in Gibraltar and the UK, while Openbet powers the sports betting platform. William Hill is the official partner of Tottenham Hotspur and sponsors the Scottish Cup and the World Darts Championship.

It is one of the newly licensed UK bookmakers, where its main target is, but it accepts players from more than 70 countries. The William Hill sportsbook also focuses a lot on localization. To comply with the betting regulations in different countries, it has acquired local licenses in Ireland, Italy, Spain, and Sweden, alongside the international Gibraltar license.

Our William Hill review revealed that the bookmaker’s top points are the 400+ football betting markets, the wide range of daily horse and greyhound races, and the variety of betting features such as Live Streaming and Build Your Odds.

Otherwise known as the ‘Home of Betting’, William Hill is one of the oldest brands in the gambling industry. It offers many betting features, thousands of live events every month, and a wide variety of horse racing and snooker betting options every day.

Total Score


Betting Markets 7.8

Odds 7.7

Live Betting 8.1

Reliability 8.5

Payment Methods 8

Withdrawal Speed 8

Customer Support 7.5

Bonuses 8

Mobile 8.5

Sportsbook Experience 7.7

Players Rating: (7 Rates) 7.0

How the total rating is calculated

Why choose William Hill
Home of betting
  • More than 35 sports
  • UK/Gibraltar licenses
  • 2,000+ events daily
  • Live Streaming
  • Build your Odds
  • Full/Partial Cash Out
  • Request a Bet
  • Android/iOS app

William Hill Sportsbook Review

William Hill Sports & Odds

The William Hill pre-match offering contains 35+ sports. They range from football and tennis to motorsports and politics, and the overall margin is at 7%. The payout is slightly higher in football than the bookmaker’s average, and there are more than 400 markets in the top leagues and matches. Players can also find multiple events offered with Enhanced Odds daily.

The horse and greyhound racing sections are among the most diverse in the industry; more than 300 races are available in each one. All major and minor tournaments are present, and bettors can place ante-post wagers way ahead of time, as well as an array of special bets such as Winning Distance and Tote bets in horse racing.

William Hill Live Betting

The William Hill in-play zone comes with an overall payout of 93%+ and more than 40,000 events available every month. In football, the payout is average. There are no live Asian Handicaps, but there are multiple Fast Markets available.

Players can place bets on a goal, card or penalty to occur in the next 1’, 5’, or 15’. You have more than 30 betting options in snooker and tennis, including winning the frame/set and alternative handicaps. All bets during live betting are taken within 3’’.

William Hill Features

The betting site provides an extensive range of features to the players. It is one of the betting sites with Live Streaming, which is available for horse and greyhound racing, but you need to have placed a minimum £1 bet to use it.

There is also a live radio service where you can hear commentary and useful tips about today's races. Players can request odds from on Twitter by using the hashtag #YourOdds. After the traders evaluate the request, they add the market to the sportsbook. The Cash Out feature can be used both in Full or Partially, but not in Auto form, until the last seconds of a game.

Finally, with the Build Your Odds function, which works as a Bet Builder, bettors can create a wager by adding selections from a spotting event into the same bet slip.

Other important info

Online bookmakers, especially of the magnitude of William Hill, also consider many other areas besides betting. The website is simple to navigate with a smartphone, and there is a William Hill apk you can download for Android and iOS versions. There are 18 different website languages, and customer support can be reached via email, and live chat 24/7, in English, German, Greek, Japanese, and Russian.

Telephone betting is also an option. The winning limits are some of the industry’s biggest since players can win up to £2,000,000 from a football bet. There are many local currencies and payment methods available, but bettors in the UK cannot use some of them, like Skrill and Neteller. Check for your local William Hill bonus for maximum returns on your bets.

William Hill Info
Year established
Online Since
License Holder
WHG (International) Limited
Related Companies
William Hill PLC
6/1 Waterport Place, Gibraltar
Operating License
Gibraltar, UKGC
Local Licenses
Bookmaker Type

William Hill Deposit Methods

  Charge Min. Deposit
VISA Free of charge £5  
Mastercard Free of charge £5  
PayPal Free of charge £10
Paysafecard Free of charge £10  
Skrill Free of charge £10
Neteller Free of charge £10
EcoPayz Free of charge £10
Trustly Free of charge £10
Sofort Free of charge £10
Neosurf Free of charge €10
Bank Wire Free of charge £25  
WebMoney Free of charge £10
Apple Pay Free of charge £5
EPS Free of charge £10
Euteller Free of charge £10
Giropay Free of charge €10
Instadebit Free of charge £10
POLi Free of charge £10
QIWI Free of charge £10

William Hill Withdrawal Methods

  Min. Withdrawal Time
VISA £5 1-3 days  
PayPal £10 Up to 24 hours
Paysafecard £25 3-5 days  
Skrill £5 Up to 24 hours
Neteller £5 Up to 24 hours
EcoPayz £5 3-5 days
Trustly £5 3-5 days
Sofort £5 3-5 days
Neosurf €10 3-5 days
Bank Wire £25 5-10 days  
WebMoney £5 3-5 days
Apple Pay £25 3-5 days
EPS £5 3-5 days
Euteller £5 3-5 days
Giropay €30 3-5 days
Instadebit £5 3-5 days
POLi £5 3-5 days
QIWI £5 3-5 days
William Hill Pros
  • 2,000+ pre-match events/day
  • Very high winning limits
  • 300+ greyhound races daily
  • 35+ sports
  • Card and Corner bets
  • 400+ football markets
  • Live Streaming
  • Request a Bet/Bet Builder
  • Full/Partial Cash Out
  • More than 200 horse races every day
  • Many local currencies accepted
  • Qiwi, Giropay, Trustly supported
  • Minimum deposit £5
  • Several website languages
  • UK/Gibraltar licenses
  • Android/iOS native app
  • 24/7 customer support
William Hill Cons
  • Below average par payout
  • Fast account restrictions
  • Charges on Int. bank withdrawals
  • Low limits on some sports
  • No Edit bet
  • No Asian View
  • Very few tennis markets pre-match
  • 8%+ margin on tennis
  • No live Asian Handicaps
  • No Welcome Bonus in many countries
  • No Skrill/Neteller in the UK
More information about William Hill

William Hill Support

Support channels
Email, Live Chat, Telephone
0011 800 3551 3551
Phone Betting
Yes / Yes
Support languages
English, German, Greek, Japanese, Russian

William Hill Betting

Min. Bet
Max. profit
Type of odds
American, Decimal, Fractional

William Hill Odds


William Hill Login

Ask trader, Bet Builder, Cash out Full, Cash out Partial, Live Streaming, Request a bet
Websites Languages
Chinese Czech English Finnish French German Greek Hungarian Italian Japanese Mandarin Polish Portuguese Romanian Russian Serbian Slovenian Spanish
Restricted Countries
Afghanistan, Albania, Algeria, Angola, Anguilla, Armenia, Australia, Bahrain, Bangladesh, Belarus, Belgium, Belize, Benin, Bosnia, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Central African Republic, Chad, China, Croatia, Cuba, Cyprus, Czech, Denmark, Djibouti, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, FYROM, Finland, France, Gabon, Gambia, Georgia, Germany, Ghana, Greece, Greenland, Guadeloupe, Guam, Guinea, Guinea-Bissau, Haiti, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Israel, Ivory Coast, Jordan, Kenya, Kuwait, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Madagascar, Malawi, Malaysia, Maldives, Mali, Martinique, Mauritania, Mayotte, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar, Netherlands, Niger, Nigeria, Norway, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Rwanda, Samoa, Saudi Arabia, Serbia, Singapore, Slovakia, Somalia, South Africa, South Korea, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Taiwan, Thailand, Togo, Tonga, Tunisia, Turkey, UAE, US Virgin Island, USA, Uganda, Ukraine, Uruguay, Vanuatu, Venezuela, Yemen, Zimbabwe
Australian Dollar, British Pound, Canadian Dollar, Danish Krone, Euro, Hong Kong Dollar, Japanese Yen, Singaporean Dollars, Swedish Krona, Swiss Franc, US Dollar
PC, Mobile, Tablet
Mobile App
Android, iPhone
Alexa Rank
Betting, Bingo, Casino, E-Sports, Games, Keno, Live Casino, Lottery, Poker, Pool Betting, Virtual Sports
Common Misspellings
Willial Hill, Willia Hil, Williamhill, Willm Hill, Williamhll, Willianhill, willam hill, wm hill, w hill, whilliam hill, william h, william will
CS:GO, Call of Duty, Dota 2, League of Legends, Overwatch, Rainbow Six

William Hill Sports & Markets

American Football, Australian Football, Bandy, Basketball, Boxing, Cricket, Curling, Cycling, Darts, Entertainment, Football, Formula 1, Futsal, Gaelic Hurling, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Lifestyle, MMA, Martial Arts, MotoGP, Motor Sports, Olympic Games, Politics, Rugby, Snooker, Special Bets, Tennis, Volleyball, Winter Sports
Additional Betting Selections
Alternative Handicap Basketball, Alternative Handicap Tennis, Asian Bets, BAFTA, Cards, Corners, Oscars
Q: Is William Hill safe and legit?

William Hill is one of the oldest and most respected online bookmakers, and it holds a double license both in the UK and Gibraltar. For those reasons, you can rest assured that it is 100% safe and legit.

Q: Who owns William Hill?

The popular betting site is operated by WHG International Limited, a group with a physical address at 6/1 Waterport Place in Gibraltar. The same group also owns Redbet and Mr Green.

Q: What is the William Hill live radio?

This is another service provided by William Hill and is unique, even in the online world. You can essentially listen to live commentary, mostly regarding horse and greyhound racing, and hear helpful tips about the upcoming races.

Q: What is the maximum payout?

The max amount you can win off a bet at William Hill is a staggering £2,000,000 in football and £1,000,000 in horse racing. In Unibet and 888sport, you can win up to £250,000 off a football bet to put this in perspective.

Q: How to close my William Hill account?

First, log in, and head to your account. You will be able to find a ‘Delete my Account’ option. There are instructions to help you complete the process fast and quickly. If you face any problems,

Q: What are the William Hill withdrawal times?

Withdrawals with e-wallets, like Skrill and Neteller, require one working day to be processed, while cards need 1-3 days. All other payment options require 3-5 days, besides bank transfers that might take up to 10 days.

Q: Can I use William Hill in Spain?

William Hill holds many local licenses along the International ones, and Spain is one of them. The sportsbook has also acquired a license in the UK, Ireland, Sweden, and Italy.

Q: What are the William Hill deposit methods?

The online bookmaker offers more than 15 payment options, such as cards, e-wallets, Paysafe cards, and bank transfers. Keep in mind that country restrictions apply to almost all the payment methods.

Q: How can I contact William Hill customer service?

The William Hill, customer support team is available 24/7 via several channels. You can contact it through email, live chat, and telephone, in English, German, Greek, Japanese, and Russian.

Q: What is the William Hill minimum deposit?

The minimum deposit amounts differ depending on the country of residence and chosen currency. You have to deposit at least £5 with VISA or Mastercard, £10 with PayPal or Paysafecard, and £25 with a bank transfer in the UK.


About: William Hill


Hi there. I requested to William Hill withdrawal my money, and they don't give me my money back, the amount was 180£. They asked for some documents like a selfie of you and your passport, a selfie of you and your bank statement including your card that u deposit the money, a handwritten letter with your username and account id, i sent them via email and via live chat 8 times, and they continue telling to me that the files are not in the email attached.

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26 Dec 2020 Andreas (**.***) country


About: William Hill


They just rock for the most part with great live betting. Although they are not the best at dealing with complaints.

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2 Sep 2019 Danny (**.***) country


About: William Hill

One of the top guns for both casinos and sports betting. Live bets are just out of this world, their promotions cannot get any better and their site looks great.

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2 Jul 2019 Mike (**.***) country


About: William Hill

Will Hill has been my choice during the last 5 years. I ve received quality odds and frequent bonuses. I ve read complaints about bet limits, however i ve never encountered any myself.

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9 May 2017 Thomas (203.98.9**.***)


About: William Hill

One of the best british bookies, if you lose money or don't win toο often. If you win big, they will put limits or even close your account.

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18 Apr 2017 Mike (109.239.1**.***)


About: William Hill

Will Hill is the best betting choice whatever sport you like to bet on. The best odds, live coverage, frequent promos and a helpful customer service.

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11 Feb 2017 Peter (82.32.3**.***)


About: William Hill

I started punting on William Hill back in 2004 and after having tried tens of other bookmakers, I keep returning to them. You'll find the best coverage of horse races and endless promotions.

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7 Dec 2016 Josh (91.207.5**.***) country

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