
Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.
William Hill was founded in 1934 and is one of the most recognizable names in the betting industry. It went online in 1998 and is operated by WHG International Ltd, a group that also owns Redbet and Mr Green.
The company holds licenses in Gibraltar and the UK, while Openbet powers the sports betting platform. William Hill is the official partner of Tottenham Hotspur and sponsors the Scottish Cup and the World Darts Championship.
It is one of the newly licensed UK bookmakers, where its main target is, but it accepts players from more than 70 countries. The William Hill sportsbook also focuses a lot on localization. To comply with the betting regulations in different countries, it has acquired local licenses in Ireland, Italy, Spain, and Sweden, alongside the international Gibraltar license.
Our William Hill review revealed that the bookmaker’s top points are the 400+ football betting markets, the wide range of daily horse and greyhound races, and the variety of betting features such as Live Streaming and Build Your Odds.
Otherwise known as the ‘Home of Betting’, William Hill is one of the oldest brands in the gambling industry. It offers many betting features, thousands of live events every month, and a wide variety of horse racing and snooker betting options every day.
Total Score
8Betting Markets 7.8
Odds 7.7
Live Betting 8.1
Reliability 8.5
Payment Methods 8
Withdrawal Speed 8
Customer Support 7.5
Bonuses 8
Mobile 8.5
Sportsbook Experience 7.7
Players Rating: (7 Rates) 7.0
How the total rating is calculated
- More than 35 sports
- UK/Gibraltar licenses
- 2,000+ events daily
- Live Streaming
- Build your Odds
- Full/Partial Cash Out
- Request a Bet
- Android/iOS app
William Hill Sportsbook Review
William Hill Sports & Odds
The William Hill pre-match offering contains 35+ sports. They range from football and tennis to motorsports and politics, and the overall margin is at 7%. The payout is slightly higher in football than the bookmaker’s average, and there are more than 400 markets in the top leagues and matches. Players can also find multiple events offered with Enhanced Odds daily.
The Wlliamhill.com horse and greyhound racing sections are among the most diverse in the industry; more than 300 races are available in each one. All major and minor tournaments are present, and bettors can place ante-post wagers way ahead of time, as well as an array of special bets such as Winning Distance and Tote bets in horse racing.
William Hill Live Betting
The William Hill in-play zone comes with an overall payout of 93%+ and more than 40,000 events available every month. In football, the payout is average. There are no live Asian Handicaps, but there are multiple Fast Markets available.
Players can place bets on a goal, card or penalty to occur in the next 1’, 5’, or 15’. You have more than 30 betting options in snooker and tennis, including winning the frame/set and alternative handicaps. All bets during live betting are taken within 3’’.
William Hill Features
The betting site provides an extensive range of features to the players. It is one of the betting sites with Live Streaming, which is available for horse and greyhound racing, but you need to have placed a minimum £1 bet to use it.
There is also a live radio service where you can hear commentary and useful tips about today's races. Players can request odds from Williamhill.com on Twitter by using the hashtag #YourOdds. After the traders evaluate the request, they add the market to the sportsbook. The Cash Out feature can be used both in Full or Partially, but not in Auto form, until the last seconds of a game.
Finally, with the Build Your Odds function, which works as a Bet Builder, bettors can create a wager by adding selections from a spotting event into the same bet slip.
Other important Williamhill.com info
Online bookmakers, especially of the magnitude of William Hill, also consider many other areas besides betting. The website is simple to navigate with a smartphone, and there is a William Hill apk you can download for Android and iOS versions. There are 18 different website languages, and customer support can be reached via email, and live chat 24/7, in English, German, Greek, Japanese, and Russian.
Telephone betting is also an option. The winning limits are some of the industry’s biggest since players can win up to £2,000,000 from a football bet. There are many local currencies and payment methods available, but bettors in the UK cannot use some of them, like Skrill and Neteller. Check for your local William Hill bonus for maximum returns on your bets.
Website |
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www.williamhill.com |
Year established |
1934 |
Online Since |
1998 |
License Holder |
WHG (International) Limited |
Related Companies |
William Hill PLC |
Address |
6/1 Waterport Place, Gibraltar |
Operating License |
Gibraltar, UKGC |
Local Licenses |
Sweden |
Bookmaker Type |
European |
William Hill Deposit Methods
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Free of charge | £5 | |
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Free of charge | £25 | |
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Free of charge | £10 | |
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Free of charge | £10 | |
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William Hill Withdrawal Methods
Min. Withdrawal | Time | ||
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£5 | 1-3 days | |
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£10 | Up to 24 hours | |
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£25 | 3-5 days | |
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£5 | Up to 24 hours | |
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£5 | Up to 24 hours | |
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£5 | 3-5 days | |
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£5 | 3-5 days | |
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£5 | 3-5 days | |
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€10 | 3-5 days | |
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£25 | 5-10 days | |
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£5 | 3-5 days | |
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£25 | 3-5 days | |
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£5 | 3-5 days | |
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£5 | 3-5 days | |
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€30 | 3-5 days | |
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£5 | 3-5 days | |
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£5 | 3-5 days | |
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£5 | 3-5 days | |
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- 2,000+ pre-match events/day
- Very high winning limits
- 300+ greyhound races daily
- 35+ sports
- Card and Corner bets
- 400+ football markets
- Live Streaming
- Request a Bet/Bet Builder
- Full/Partial Cash Out
- More than 200 horse races every day
- Many local currencies accepted
- Qiwi, Giropay, Trustly supported
- Minimum deposit £5
- Several website languages
- UK/Gibraltar licenses
- Android/iOS native app
- 24/7 customer support
- Below average par payout
- Fast account restrictions
- Charges on Int. bank withdrawals
- Low limits on some sports
- No Edit bet
- No Asian View
- Very few tennis markets pre-match
- 8%+ margin on tennis
- No live Asian Handicaps
- No Welcome Bonus in many countries
- No Skrill/Neteller in the UK
William Hill Support
William Hill Betting
William Hill Odds
William Hill Login


















William Hill Sports & Markets
William Hill is one of the oldest and most respected online bookmakers, and it holds a double license both in the UK and Gibraltar. For those reasons, you can rest assured that it is 100% safe and legit.
The popular betting site is operated by WHG International Limited, a group with a physical address at 6/1 Waterport Place in Gibraltar. The same group also owns Redbet and Mr Green.
This is another service provided by William Hill and is unique, even in the online world. You can essentially listen to live commentary, mostly regarding horse and greyhound racing, and hear helpful tips about the upcoming races.
The max amount you can win off a bet at William Hill is a staggering £2,000,000 in football and £1,000,000 in horse racing. In Unibet and 888sport, you can win up to £250,000 off a football bet to put this in perspective.
First, log in, and head to your account. You will be able to find a ‘Delete my Account’ option. There are instructions to help you complete the process fast and quickly. If you face any problems,
Withdrawals with e-wallets, like Skrill and Neteller, require one working day to be processed, while cards need 1-3 days. All other payment options require 3-5 days, besides bank transfers that might take up to 10 days.
William Hill holds many local licenses along the International ones, and Spain is one of them. The sportsbook has also acquired a license in the UK, Ireland, Sweden, and Italy.
The online bookmaker offers more than 15 payment options, such as cards, e-wallets, Paysafe cards, and bank transfers. Keep in mind that country restrictions apply to almost all the payment methods.
The William Hill, customer support team is available 24/7 via several channels. You can contact it through email, live chat, and telephone, in English, German, Greek, Japanese, and Russian.
The minimum deposit amounts differ depending on the country of residence and chosen currency. You have to deposit at least £5 with VISA or Mastercard, £10 with PayPal or Paysafecard, and £25 with a bank transfer in the UK.
Join and grab exclusive bonuses, daily offers and free bets!
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About: William Hill
Hi there. I requested to William Hill withdrawal my money, and they don't give me my money back, the amount was 180£. They asked for some documents like a selfie of you and your passport, a selfie of you and your bank statement including your card that u deposit the money, a handwritten letter with your username and account id, i sent them via email and via live chat 8 times, and they continue telling to me that the files are not in the email attached.
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26 Dec 2020 Andreas (**.***)
About: William Hill
They just rock for the most part with great live betting. Although they are not the best at dealing with complaints.
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2 Sep 2019 Danny (**.***)
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2 Jul 2019 Mike (**.***)
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9 May 2017 Thomas (203.98.9**.***)
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18 Apr 2017 Mike (109.239.1**.***)
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11 Feb 2017 Peter (82.32.3**.***)
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7 Dec 2016 Josh (91.207.5**.***)