Bet365.com is considered as the top betting destination around the globe and not by chance since the 20 million active players prove that statement. The brand was established in 1974, went online in 2000 and holds licenses in Malta, in the UK and Gibraltar. Bet365's headquarters are located in Stoke-on-Trent and operational offices are based in Malta and Manchester as well.

The Bet365 Sportsbook platform is developed in house and provides 45+ sports, special features such as Bet Builder and Partial/Auto Cashout, along with an expansive in-play section. The leading bookmaker has invested a lot in building its awareness through great partnerships. Β365 is the official sponsor to Stoke City and acted as the official partner to top-flight clubs in recent years like Athletic Bilbao, Espanyol, Real Betis, Celta Vigo and many more.

Bet365 betting comes with a 94%+ overall payout, a rate climbing at 95%+ on the top-tier competitions like the English Premier League or the Champions League, on the 1X2 market. The margin on Basketball and Tennis ranges between 6-8%, while Asian Handicap is set at 2-3%. Bet365 provides 45+ sports, 150+ markets/event on the high-profile football leagues and 110+ on the minor ones. Moreover, the popular bookmaker has a wide array of alternative handicaps and betting selections on tennis and basketball, along with novelty bets, horse and greyhound races.

Bet365 Bookmaker offers some innovative features. Βet Builder allows the punters to combine two or more options from the same event. Cash-out supports three different versions, full, partial and auto. Partial cashout enables you to get a part of your winnings out, letting the rest of the amount to be settled at the end of the match, while with auto cash out, betslip will be settled as soon as the predetermined cashout amount is met. Edit Bet grants changes to the bet slips like swapping a selection with another and add or even remove a leg from the coupon. My Alerts feature gives information on the final results of the placed wager and Colossus Bet is the new way to bet on the UK and Irish horse races.

The Bet365 in-play zone provides more than 1000 events daily from popular and niche sports like football, tennis, basketball, horse races, cricket, greyhound races, table tennis and ice hockey. The brand provides an overall payout of 94%+, but on the top leagues, the return reaches an above par 96%+ on the Match Winner market. The Asian Handicaps come with a low bookmaker edge of 3%. The players can take advantage of the 120+ extra bets on the top football events, like alternative totals, corners and card bets. Bet365 live betting section has a complete live streaming package, provides Quickbet and Multiview features, while the bet acceptance is at 3-4 seconds.

Players who love betting on the go will find a responsive mobile site and dedicated apps for Android and iOS devices. Regarding the payments, all the common methods are here, like credit and debit cards, bank transfer, Paysafecard and e-wallets. Skrill and Neteller are available to some regions, but usually not for new members. In the United Kingdom, the punters can also top up their account through Paypal, Click To Pay, Fast Bank Transfer, G-Pay, Apple Pay and Cheque. There are even more local methods applying to different territories, like Instadebit and iDebit for Canada, Euteller for Finland and Swish for Sweden. The withdrawals are free of charge and are completed within 24 hours on most occasions, especially on digital methods. 

Bet365 live chat is available around the clock, but the punters may often face long queues and template answers. Customer Support is also reachable through email, postal mail and telephone. The players can also derive valuable information from the Help section. As for the KYC procedure, the verification documents include personal ID or passport, utility bill and bank/card statement. As soon as they are accepted, Bet365 will send a confirmation postal letter with a unique code to double-check that the declared address is the true one.