It is a bonus that works as a boost to your next deposit. So for example, if you deposit £/€50 you can get a 20% bonus, an additional £/€10. As reload bonuses always require a deposit, the bigger the deposit, the bigger the bonus.
Industry powerhouses such as William Hill, 888sport and Betfair run regular reload promotions, to top up your next deposit. Furthermore, they give away loyalty bonuses to long term players as gifts for activity.
Although there is no definitive way to claim a loyalty bonus, the best approach is to be a consistent depositor with a steady activity. Bookmakers, most likely, will reward your action, by giving you regular rewards.activity
Rollover requirements, minimum deposit, expiration date and maximum winnings are generally considered as the staple terms of each bookmaker reload bonus. You might also come across restrictions on the payment method or specific markets.
A sign up offer is available once, if you are a new player and only for your first qualifying deposit. A reload bonus can be claimed multiple times, as long as the bookmaker runs the promotion, and applies to new and existing players.