In that try, Tipbet has informed that it will integrate a further two new products offered by industry player acquisition and affiliate software provider NetRefer and the target is to optimise its digital channels.
That means that Tipbet enlarges partnership with NetRefer, which has already been supplying the bookmaker with its affiliate marketing platform and provisions.
What is the PMIT Tool?
Due to the partnership, NetRefer will also provide to Tipbet the tool «Performance Marketing Intelligence Platform», which will allow the bookmaker to gather more helpful information, data, user insights and client decision making. Soner Gurelli, who is the COO at Tipbet commented that this partnership with NetRefer was necessary for the compamy, in order for the bookmaker to understand its users and the traffic.He commented more specifically: « We are excited about the potential of our cooperation with NetRefer for both the Customer Engagement Platform and PMI. In different ways, these will both make a positive difference to Tipbet and will help to facilitate further growth going forward.».