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English Football League supports gambling sponsorships
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English Football League supports gambling sponsorships

Oct 26, 2020

Updated on: Jun 16, 2026

The English Football League (EFL) defends its gambling sponsorships as the UK government considers a potential prohibition on all betting operators advertising their products via major sports.

English Football League supports gambling sponsorships

In an EFL statement, it is made clear that gambling and sports have strong ties that are “long-standing, with a collaborative, evidence-based approach to preventing gambling harms of much greater benefit than that of a blanket ban of any kind.”

Is the UK Abandoning the Possibility of a Total Gambling Ban?

The UK government’s Department of Digital, Culture, Media and Sport (DCMS) will review the Gambling Act 2005, publishing the result in the coming year. This review is of great importance, especially if one looks at the revenue from sponsorships for the sports clubs.

Gambling promotion will be at the center of the review, with the respective House of Lords committee recently suggesting the delay of any sponsorship ban to 2023 for “clubs below the Premier League” so as to find time to come to terms with the new financial reality.

The EFL accused the British government of not presenting a clear vision for the future. Furthermore, it pledged to continue its “open and regular dialogue with all relevant stakeholders – including the government”.

Panos Kotsimpos

Panos Kotsimpos

Betting Expert
Articles 451

A Bit About Panos

I’m a seasoned Betting Expert with over 17 years of experience in online gambling media and marketing. Since 2008, I’ve covered everything from football and fighting sports to casino and sportsbook reviews, always focusing on accuracy, value, and player safety. I also spent four years as an Online Acquisition & Marketing Senior Specialist at one of Greece’s most prominent operators, gaining a deep understanding of player behavior, funnels, and how bookmakers really operate. My work has been featured across major iGaming outlets, including Bookmakers.bet. Having played on countless betting sites myself, I specialize in exposing scam bookmakers, identifying the trustworthy ones, and spotting real bonus value that helps bettors bet smarter and safer. And yes, I’m a huge Arsenal fan.

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