Bet365 needs no special introduction. Even the most amateur players know the immensity of the colossal bookmaker, which is popular for the great innovations it has brought to the betting world. The 20 million active customers speak on behalf of 365, nonetheless there are some ups and downs noted from me. On the downside first, the platform is quite confusing for the beginners. The bookmaker often limits sharp bettors or winning accounts, while the customer service could offer a much better support. On the other hand, Bet365 offers everything a player needs and dreams of. I love the odds, even if they are not the best you can find on the internet. For sure they are worse than Pinnacle’s, but better than those of William Hill or Bwin. The complete suite of features (Bet Builder, Edit Bet, Partial/Auto Cashout, Bet Alerts, Quickbet, Live Streaming) gives an uplift to your betting experience, while the in-play section is one of the best globally. In a few words, an account with Bet365 is a must for every player, and that is non-negotiable.