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BOOKMAKER OF THE MONTH

Best Betting sites in Italy

Population: 60.590.000
Active players: 15.000.000
Currency: Euro
Regulated gambling products: Fixed odds sports betting, betting exchanges, casino games, lottery, horse racing, pool betting, poker, bingo
Operator types: Land-based and online. Unlicensed websites are ISP blocked & blacklisted
Active license & costs: Currently 120 licenses have been issued. Fees are €350,000 with 22% on GGR for sports betting, €200,000 with 20% on GGR for online casinos
Designated authority: Agenzia delle Dogane e dei Monopoli (ADM)
Status: Fully regulated, operates under licensing system

Italy is not only the birthplace of the Roman Empire, the Rennaisance and Giuseppe Garibaldi but also home to the first ever organized gambling establishments. Apart from being rich in history and culture, Italy is also a country where all forms of gambling are celebrated in a fairly liberalized environment. Approximately one out of four Italians gamble on a weekly basis regardless of age, gender or economic background as betting and lotteries are considered a casual pastime. The Bel Paese is acclaimed as a prime example of how sports betting should be regulated with the ADM holding a firm grasp on the local market by protecting Italian bettors whilst dealing fairly with betting sites in Italy.

Sports Betting in Italy - 5 things to know

  • Italians have the highest per capita gambling spending in Europe
  • About 1 of every 4 Italians gamble online or offline on a weekly basis
  • Although betting on unlicensed sites is considered illegal, no legal action has been taken against players
  • You are not required to pay any taxes on your betting winnings

Best Italy Beting Sites

8.6/10

Players Rating: (5 Rates) 8.9

Unibet
8.7/10
8.7/10

Players Rating: (6 Rates) 7.2

Bwin
8.4/10
8.4/10

Players Rating: (10 Rates) 8.2

100% Bonus up to €50
Cashable + 25% refund

Online betting in Italy: The gambling law framework

Operators

The Italian betting landscape closely resembles the licensing system employed within the United Kingdom and Denmark. This is evident by the presence of a clear licensing Authority (the Agenzia delle Dogane e dei Monopoli), a large number of license holders and a recent surge of populist outcry due to alleged gambling problems. In terms of regulation, online operators are expected to pay a one-off fee of €350,000 along with 22% on their gross gaming revenues to obtain a license which is valid for a period of nine years and operate under a .it domain. The most significant requirement is that they have a physical presence within the European Union or any member state of the European Economic Area as this has not allowed certain respected non AAMS bookmakers from obtaining a license. Currently, the Italian market is dominated by Snai, Planetwin365 and Bet365, with Eurobet, Lottomatica and Betaland also amounting for a large share.

Players

The abundance of betting sites options and non taxed winnings mean that Italians are among the luckiest gamblers when it comes to freedom of choice. Betting is an everyday phenomenon both on local operators like Snai, Sisal and Lottomatica, foreign licensed bookmakers like Betfair and foreign bookies (siti scommesse stranieri) like Betrebels and 1xbet Italia. Although the current legislation states that betting on non aams bookies is considered illegal and can lead to heavy fines, no legal action has been taken towards players ever since the first gambling law was drafted in 2006.

Competition among bookmakers

The competition between the local, foreign and unlicensed bookies is fierce as every operator is diligently trying to obtain a larger share on the Italian betting market. This led some bookmakers to switch to more aggressive marketing efforts for their odds and bonuses, like securing football club sponsorships and prime time on some significant Seria A matches TV streams. The 2017 Seria A - 1xbet sponsorship deal was seen as the straw that broke the camel's back as 1xbet had not secured a local license by the AAMS. The government stepped in and proclaimed that all gambling advertisements will be banned starting January 1st 2019, a move that it is estimated to cost around €120 million from club sponsorships league-wide. Furthermore, a second round of smearing was declared against non licensed betting sites, as the ADM is trying to limit their influence within Italy.

Despite the recent scare tactics towards non AAMS bookmakers, there are many bookies that should be considered as trusted and reliable. The reasoning behind ADM's arguments is the fact that they are not based within Europe and can thus not obtain an Italian license. This means that non AAMS bookmakers like 1xbet, Betrebels and Campeonbet should be totally trusted. 

How to bet online in Italy: Deposits and Withdrawals

Italian players are luckily enough free to choose whichever payment method they please to deposit on licensed and foreign online sportsbooks. The most common deposit methods include PostePay, direct bank transfers along with Skrill and Neteller. Generally, most bookies will let you deposit both through mobile and desktop, there are however some restrictions on certain payment methods, like MyBank, where verification is generally more strict. In terms of cryptocurrencies, most Italian bookies will not offer this option due to its low demand from players. If you are looking to retain your financial privacy by using Bitcoin or any other digital currency, then your best bet is to try a foreign bookie that accepts deposits and withdrawals.

The future of online betting in Italy

I have mixed feelings on how Italy chooses to regulate online gambling. Surely, the liberal approach towards the number of licensees and the low taxes are working to the players' benefit, however, the recent populist attempts to crack down on betting sites ads are sure to harm both consumers and operators alike. If the ADM truly has the players' interest at heart it should try to pressure the existing license holders to improve their product and try to better protect minors instead of demonizing non-European bookmakers. They way I see it, most punters will slowly but steadily turn to non AAMS bookmakers for two simple reasons:

Your financial details remain private. Odd as it might seem to players from other countries, all major and minor banks in Italy will disclose their customers' transactions to the MEF (Ministero dell'Economia e delle Finanze) as they are forced to share these details.

No government interference on your bank balance. There have been many instances during the past two years where the MEF confiscated betting winnings from bank accounts in a unilateral agreement towards debt settling. What is directly evident is that the government is forcing the bettors' hands to turn to non-licensed bookies as payouts from non AAMS sites are not declared as gambling winnings.

Complete List of Bookmakers in Italy

Bookmakers Why to Bet Why to Bet Bookmakers Rating    
888sport
  • Experienced bookmaker
  • Abundance of markets
  • Cash out available
  • 1. Experienced bookmaker
  • 2. Abundance of markets
  • 3. Cash out available
888sport
Review Bet Now
Unibet
  • The most reliable Swedish bookie
  • High payout rate
  • Huge variety of sports and betting options
  • 1. The most reliable Swedish bookie
  • 2. High payout rate
  • 3. Huge variety of sports and betting options
Unibet
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Bwin
  • Recognizable brand across the globe
  • Huge variety of markets and sports events
  • Many alternative betting selections
  • 1. Recognizable brand across the globe
  • 2. Huge variety of markets and sports events
  • 3. Many alternative betting selections
Bwin
Review Bet Now
Librabet
  • High odds on football
  • Huge variety of betting markets
  • Intriguing welcome bonus
  • 1. High odds on football
  • 2. Huge variety of betting markets
  • 3. Intriguing welcome bonus
Librabet
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Karamba Sports
  • Countless goals markets
  • Fast and easy to use mobile app
  • Instant & free of charge payments
  • 1. Countless goals markets
  • 2. Fast and easy to use mobile app
  • 3. Instant & free of charge payments
Karamba Sports
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Betfair
  • The largest and the most reliable betting exchange in the world
  • You can trade your bets
  • Wide range of markets
  • 1. The largest and the most reliable betting exchange in the world
  • 2. You can trade your bets
  • 3. Wide range of markets
Betfair
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b-Bets
  • Fast expanding bookie
  • One of the best welcome bonuses
  • Clean & fast website
  • 1. Fast expanding bookie
  • 2. One of the best welcome bonuses
  • 3. Clean & fast website
b-Bets
Review Bet Now
Campobet
  • High odds
  • Great for football punters
  • Huge variety of betting selections
  • 1. High odds
  • 2. Great for football punters
  • 3. Huge variety of betting selections
Campobet
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Bonkersbet
  • 300+ football markets
  • Asian handicaps
  • 45+ sports available
  • 1. 300+ football markets
  • 2. Asian handicaps
  • 3. 45+ sports available
Bonkersbet
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William Hill
  • Britain's favorite bookmaker
  • Great variety of betting markets and products
  • Average payout percentage at 95.5%
  • 1. Britain's favorite bookmaker
  • 2. Great variety of betting markets and products
  • 3. Average payout percentage at 95.5%
William Hill
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Frequently asked questions

Q: Is sports betting legal in Italy?

Yes, online sports betting is completely legal in Italy as the local market has been regulated since 2006. There are currently 120 licensed AAMS bookmakers in Italy along with a whole host of foreign betting sites that have not yet received a license.

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