trophy

BOOKMAKER OF THE MONTH

Live betting: The odds are dancing

live betting dybalaAre there any secret rules in live betting? Many say that this way of wagering is like a different game, totally different from pre-match betting. What's the reason behind this belief? In live betting you have to consider an additional factor: The time that's ticking away.

Live betting encompasses everything that makes punting so beautiful: Placing bets on the best odds you can find and with the best possible confirmation chances. Before the match those two aspects do not exist: All you must take into account are the odds and the pre-match data. During live betting, however, the odds change with every minute, sometimes even within mere seconds.

Match data changes too, even some that can only be measured through intuition. You might see a team wringing their opponent, earning consecutive corner kicks, making shots on goal but not managing to score and you realize that their chances of getting a goal have got really high. That’s a weapon you can't get your hands on when deciding to bet pre-match.

You have to be careful, though. Every weapon, as deadly as it might seem, can easily backfire. A hasty misjudgement, a distorted belief in non-existent opportunities or a mistimed conclusion can and will cost you a lot of money. You could lose your entire bankroll a lot faster than you might imagine.

Live betting is never easy

If we were to write a book dedicated solely to in play betting, the first chapter would have the title above. Sure, you might win a few easy bets within minutes, you could even feel you’re a fortune teller, as some of your predictions could be proved right in a short period of time, but remember: Online bookmakers are not in the business of giving away money.

By giving you the chance to bet live (even by watching the match live at their website) they're not trying to help you get rich. On the contrary, they’re creating an illusion that you have every weapon on your side. In full honesty, they’re just messing with your mind and are trying to rush you into getting a price that will supposedly be gone soon.

Time and Money

Let’s get back to the start: Before you bet, you have to realize that the odds do not change due to a spontaneous bookmaker decision, but according to sophisticate software, that takes notice of two crucial factors: The precise time frame and the exact amount of money staked on every market.

The first factor is obvious. As time goes by, the current result’s odds are dropping and the other markets are rising. If a match remains goalless at half time, the odds for a final draw will naturally be lower compared to the start of the match. Depending on the match facts, teams and league the odds for a draw will vary, however they can drop almost at a 40% rate.

What does accept downwards odds movement mean?

This is a typical message during in-play betting when the bookie will lower or raise the odds for any number of reasons. For example you might be looking to bet on an under 2.5 market and by the time you are ready to confirm your bet, the bookmaker will change his prices. Some betting sites will let you tick a box where you automatically accept any odds movement during bet placement. You can find out more about odds movements on our detailed guide on dropping odds.

The pattern changes

You shouldn’t imagine, though, that odds are altered by a single person who is closely watching the match and is manually changing the prices according to his estimations. There are pre-set odds patterns, in which odds are changing according to the remaining time. The live betting agent simply has to apply the right pattern and be careful to monitor all the match facts: Goals, cards, penalties, corner kicks etc.

Match facts, don’t tell the every match's story though. A team could have over 70% possession, dozens of shots on goal and still not manage to score. This is something the bookie has to take into account. As the draw odds drop, the team that is constantly attacking will have lower odds compared to the defending team. Having been present on these occasions, we've often seen agents asking for a supervisor’s advice to change the pattern into one that fits the match facts. You may at times have noticed that during a live betting session the odds “freeze” for a while without a particular reason (goal, penalty, red card etc.). This is usually the case when an agent is changing the pattern.

Playing with the bookie's fear

What about the money behind the numbers? The turnover every bet has received is a crucial factor on how a bookmaker will set the odds. Sometimes you might notice that the odds for a home team’s win will change only slightly during the first half, even if no team breaks the deadlock. Why does this happen? Simply because the bookie is afraid of increasing the favorite’s odds beyond a certain limit.

Have you ever noticed that sometimes the odds of a favorite are rising or dropping even if the score remains the same? That’s due to the amount of bets the home team is receiving. If a team is “expected” to win even if they don't perform to their peak, increasing their odds would attract more bets as time goes by. In order to avoid taking a huge risk, the bookie decides to limit the favorite’s odds and avoid paying a lot of money in case the favorite wins. This is your time to strike as the bookie is basically gambling at this point. To put it plainly, it's like clinging to pocket aces on a straight board on texas hold em poker.

The right odds, at the right price

betting types on politicsThe only thing you have to do to find valuable odds during live betting is try to take advantage of these “automatic” odds changes, before the bookie changes the patterns. We must warn you though though that although this can happen several times during a match, spotting these opportunities is not easy. In some second rate matches, that have attracted little to any bets, pattern changes are less frequent. This means that you can find an interesting number of “inconsistent” odds compared to how you believe the match unfolds. Obviously, you won’t win every time you wager, however, you significantly increase your chances of placing a value bet.

Get the "right" odds

Bookmakers Rating Why to Bet Why to Bet Bookmakers Bonus  
Matchbook Matchbook
  • Huge odds
  • Low commision rates
  • Crazy limits on prematch bets
  • Huge odds
  • Low commision rates
  • Crazy limits on prematch bets
Bet £10, Get a £10 Bonus
Code:
Bet Now
Betfair Betfair
  • The largest and the most reliable betting exchange in the world
  • You can trade your bets
  • Wide range of markets
  • The largest and the most reliable betting exchange in the world
  • You can trade your bets
  • Wide range of markets
  • Code:EXCN20
100% up to €20
Code: EXCN20
Bet Now
1xBet 1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Code: BOOKSPY
Bet Now
Pinnacle Sports Pinnacle Sports
  • Customized point spread & totals
  • Re-bet option on max limit
  • 1.5-2% moneyline margin on US Sports
  • Customized point spread & totals
  • Re-bet option on max limit
  • 1.5-2% moneyline margin on US Sports
Massive Odds
Code:
Bet Now
Marathonbet Marathonbet
  • Great experience in online betting
  • Consistently great odds
  • Extensive markets
  • Great experience in online betting
  • Consistently great odds
  • Extensive markets
Extremely high odds
Code:
Bet Now
Betwinner Betwinner
  • 1000+ pre-match events daily
  • 98%+ on tennis
  • Horse racing available
  • 1000+ pre-match events daily
  • 98%+ on tennis
  • Horse racing available
  • Code:BMBET
100% up to €130
Code: BMBET
Bet Now
22bet 22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
Code:
Bet Now
DoubleBet DoubleBet
  • Bet slip sale (cashout)
  • Multi Live feature
  • 1000+ pre-match events daily
  • Bet slip sale (cashout)
  • Multi Live feature
  • 1000+ pre-match events daily
  • Code:Bookspy
100% up to €130
Code: Bookspy
Bet Now
FortuneJack FortuneJack
  • Betting in anonymity
  • Extra security with 2step authenticator/sms 
  • Cash out/partial cash out
  • Betting in anonymity
  • Extra security with 2step authenticator/sms 
  • Cash out/partial cash out
110% up to 1.5BTC
Code:
Bet Now
Bet365 Bet365
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
$30 in Bet Credits
Code:
Bet Now
Bookmakers Rating Why to Bet Why to Bet Bookmakers Bonus  
Matchbook Matchbook
  • Huge odds
  • Low commision rates
  • Crazy limits on prematch bets
  • Huge odds
  • Low commision rates
  • Crazy limits on prematch bets
Bet £10, Get a £10 Bonus
Code:
Bet Now
Betfair Betfair
  • The largest and the most reliable betting exchange in the world
  • You can trade your bets
  • Wide range of markets
  • The largest and the most reliable betting exchange in the world
  • You can trade your bets
  • Wide range of markets
  • Code:EXCN20
100% up to €20
Code: EXCN20
Bet Now
1xBet 1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Code: BOOKSPY
Bet Now
Pinnacle Sports Pinnacle Sports
  • Customized point spread & totals
  • Re-bet option on max limit
  • 1.5-2% moneyline margin on US Sports
  • Customized point spread & totals
  • Re-bet option on max limit
  • 1.5-2% moneyline margin on US Sports
Massive Odds
Code:
Bet Now
Marathonbet Marathonbet
  • Great experience in online betting
  • Consistently great odds
  • Extensive markets
  • Great experience in online betting
  • Consistently great odds
  • Extensive markets
Extremely high odds
Code:
Bet Now
Betwinner Betwinner
  • 1000+ pre-match events daily
  • 98%+ on tennis
  • Horse racing available
  • 1000+ pre-match events daily
  • 98%+ on tennis
  • Horse racing available
  • Code:BMBET
100% up to €130
Code: BMBET
Bet Now
22bet 22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
Code:
Bet Now
DoubleBet DoubleBet
  • Bet slip sale (cashout)
  • Multi Live feature
  • 1000+ pre-match events daily
  • Bet slip sale (cashout)
  • Multi Live feature
  • 1000+ pre-match events daily
  • Code:Bookspy
100% up to €130
Code: Bookspy
Bet Now
FortuneJack FortuneJack
  • Betting in anonymity
  • Extra security with 2step authenticator/sms 
  • Cash out/partial cash out
  • Betting in anonymity
  • Extra security with 2step authenticator/sms 
  • Cash out/partial cash out
110% up to 1.5BTC
Code:
Bet Now
Bet365 Bet365
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
$30 in Bet Credits
Code:
Bet Now

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

Betting on goal scorers has become increasingly popular during the past years among bettors. Apart for being an amusing choice for amateur and skilled...

Read more »

Political betting is one of the fastest-growing markets in the betting world as it combines fun and high profitability. Players can wager from the win...

Read more »

Greyhound racing is one of the less popular sports to bet at online gambling sites as its fan base is mainly formed from more sophisticated bettors. I...

Read more »

Given that the main purpose of sports betting is to win as much money as possible, developing a way of calculating profit will inevitably become a cor...

Read more »

Cash Out betting service has become a norm in the betting world, but there is still the question of whether it’s a service for the players’ benefit or...

Read more »

Surely the most basic roulette bet type you can think of is the old red or black. The rule is simple. You bet one chip and if you guess right, you get...

Read more »

A Reverse Bet is a betting service that includes two If Bets. An If Bet may be selected from Money Lines, Handicaps, or Totals markets, and has three ...

Read more »

One of the most important questions concerning every bet, is how much money should you place on the outcome of a match. Among other equally important ...

Read more »

Although not popular to the same extent as football, basketball betting has managed to become one of the favorite markets for punters around the world...

Read more »

You may have heard the phrase won by a distance in horse racing before. Did you know you can bet on this? Engaging in horse distance betting might not...

Read more »

LIST OF TOP BOOKMAKERS
22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
888sport
  • 10.000 live events per month
  • 40+ sports
  • Bet Builder
  • Code:30FB
€30 Free Bets + €10 Casino
Bwin
  • 50+ sports
  • Cards & Corners
  • Edit my bet
  • Code:WELCOMEBONUS
100% up to €100
K9win
  • 3+ Asian football lines
  • 1,000 live events/day
  • 50+ football leagues available
100% Bonus up to ₫10,000,000
Neo.bet
  • 9.000+ live events per month
  • 20.000+ pre match events monthly
  • 1-click bet
100% up to €150
Mr Play Sports
  • 10.000 pre-match events per month
  • 35+ sports
  • 140+ extra bets
100% up to €100
20Bet
  • More than 1,000 live events/day
  • 150+ markets in football
  • 40,000+ events/month
100% up to €100
Rabona
  • 20.000+ live events per month
  • 95%+ on Top 5 leagues and NBA
  • Alternative handicaps on basketball
100% up to €/$150
Bet365
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
$30 in Bet Credits
Rolletto
  • 95%+ on tennis
  • Alternative spreads on basketball
  • Asian View
120% up to €/$240
Unibet
  • 250.000+ pre-match events/year
  • 10.000+ live events monthly
  • 96%+ on Asian Handicaps
€25 Welcome Bonus
Betiton
  • 94%+ payout on tennis
  • 180+ alternative bets on top leagues
  • Lots of alternative HC’s on basketball
Bet €15, Get €10
b-Bets
  • 30+ alternative handicaps in basketball
  • 150+ pre-game football lines
  • More than 30 live tennis markets
110% up to €150
Betinia
  • MGA license
  • 10,000+ events monthly
  • Asian Handicaps
100% up to €/$100
LATEST BOOKMAKER PROMOTIONS