CLOSE
EXCLUSIVE Betting Bonuses
Telegram
Bookmakers Rating 
Player Ratings 
Biggest Bookmakers 
Bookmakers by Country 
Highest Odds 
Scam Betting Sites 
Bet Builder 
Cash Out 
Live Streaming 
Low deposit 
Fast Withdrawals 
No Verification 
Bookmakers Comparison 
Top 100 Bookmakers for 2025 
New Australian Bookmakers 
Best Canadian Sportsbooks 
Best UK Bookmakers 
Best USA Sportsbooks 
Bitcoin 
VISA 
Mastercard 
PayPal 
Paysafecard 
Skrill 
Neteller 
EcoPayz 
MuchBetter 
Apple Pay 
Best Sports Bookmakers 
Best Bookmakers for Football 
Basketball 
NBA 
Euroleague 
Cricket 
NFL 
Horse Racing 
Greyhound Racing 
Betting Bonuses 
Freebet Offers 
Mobile Bonuses 
Promo Codes 
Βitcoin Bonuses 
Bookmaker Offers 
Reload Bonuses 
Accumulator Offers 
Acca Insurance Offers 
Enhanced Odds Offers 
Best Odds Guaranteed 
VIP Bonuses 
Belgium 
Bulgaria 
Cyprus 
Denmark 
Finland 
France 
Germany 
Greece 
Ireland 
Italy 
Netherlands 
Norway 
Poland 
Portugal 
Spain 
Sweden 
Switzerland 
UK 
Ukraine 
India 
Indonesia 
Kuwait 
Malaysia 
Pakistan 
Qatar 
Singapore 
Thailand 
UAE 
Canada 
USA 
Australia 
New Zealand 
Brazil 
Kenya 
Nigeria 
South Africa 
Tanzania 
Uganda 
How to Bet for Beginners 
Advanced Guide to Sports Betting 
Professional Betting 
Crypto Gambling 101 
Betting Events Calendar 
Betting Systems that Work 
Online Bet Calculators 
Betting Exchanges 
How to Bet on Tennis 
How to Bet on Cricket 
How to Bet on Politics 
How to Bet on Specials 
Bookie Finder 
News 
Submit a complaint 
Bookmaker Deposit Methods 
Betting Licenses 
William Hill's gamble in acquiring an Australian presence has certainly paid off. Despite initial predictions of limited growth, due to live betting bans, fiscal reports for Q1 2017, have shown a 53% wagering growth.
Stats Behind the Increase
- William Hill Australia has significantly outperformed other markets. Over global growth reached a 9%, while growth in the heavily regulated US market was 16%.
- Gaming revenue was increased at a 41% mark. Although the exact numbers have not yet been published by Will Hill, this astonishing growth has been confirmed.
- Win returns have not actually increased for William Hill Australia. Due to a recent flux of horse racing favorite wins, win returns have slipped from 9.4% to 8.2%.
William Hill released the following statement: “We continue to launch more new products than anyone else in the market, with a particular focus on racing this year. We have redesigned the racing content and launched Price Pump, giving personalised enhanced odds. We launched William Hill Rewards in March, redeemable on Bonus Bets and Velocity frequent flyer points, for all recreational customers.”
Why choose William Hill
- More than 35 sports
- UK/Gibraltar licenses
- 2,000+ events daily
- Live Streaming
- Build your Odds
- Full/Partial Cash Out
- Request a Bet
- Android/iOS app
Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.
