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Unibet penalised by AGCO for advertising violations
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Unibet penalised by AGCO for advertising violations

Aug 26, 2022

Updated on: Jun 16, 2026

April 4 was a remarkable day for Canadian bettors, as it signified the launch of online betting in Ontario. Since then, more than 20 sportsbooks have started their online operations in the province, with the market being considered very attractive. However, Ontario's regulations for sports betting are there to prevent impunity and ensure that bookmakers operate in a proper way.

Unibet penalised by AGCO for advertising violations

What Was Unibet Fined For?

Unibet was the latest recipient of a hefty penalty, as the Alcohol and Gaming Commission of Ontario decided to issue them a $48,000 fee for violating their advertising legislation. More specifically, operators in Ontario are prohibited from publicising their bonuses and promotions, a directive Unibet did not follow as they posted commercials promoting their "generous welcome offers". Information like this is only allowed to be on their websites or sent to players as personal offers.

Lastly, the popular bookmaker is not the first one to receive such a fine, as there have been at least three more similar cases in the past four months. Tom Mungham, Chief Executive Officer and Registrar of the AGCO, stated that all sports betting sites must abide by the law. He added that there would be constant monitoring to protect the high standards of responsible gaming.

Giannis Kyriazis

Giannis Kyriazis

Senior Editor
Articles 139

A Bit About Giannis

I am a content and iGaming specialist with almost three decades of experience in online betting and sports media. I have worked across all kinds of mainstream media, sportsbook and casino operators such as bwin and Sportingbet, and digital gaming publications. I have been producing authoritative betting tips, appealing content, and in-depth analyses of markets and odds with a strong focus on sports betting, covering many sports and leagues. My insights help readers make informed betting decisions and navigate the evolving iGaming landscape strategically.

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