The three-year agreement will see the global sports betting brand generate content centered on betting on live events and podcasts that will enlighten fans about stats and wagers before and during games.
Sportsbet.io offers more than 30 markets for NNB matches, regarding both pre-match and live betting (for further info, visit our Sportsbet.io review).
Sportsbet.io to Boost Brazilian Betting
Sportsbet.io's Head of Marketing, Justin Le Brocque, stated that their involvement in the NBB revolves around the principles of the brand: fast, fun, and fair. He also said that they entered the market to help Brazilian basketball reach out to many more people, and this partnership is beyond any financial benefits. Players will be able to follow the other results of the day as they happen, thanks to the agreement as well.
The NNB has underlined that the agreement will increase season-long engagement with its tournaments, involving online influencers during broadcasts. Having already sponsored Sao Paulo in football, Sportsbet.io is extending its footprint in the Brazilian sports betting sector.