Bookies remain the top sponsors in European football

News

Bookies remain the top sponsors in European football

7.6

Bitcoin Sportsbook 150% up to $500

7.9

BetOnline 50% up to $250

7.6

Heritage Sports 100% up to $500

7.5

Cybet No Bonus Available

7.6

Bitcoin Sportsbook 150% up to $500

How Are Gambling Rules Affecting Sponsorships?

The fact that many countries around the continent have set restrictions regarding gambling advertising in the past years hasn’t changed things a lot since 51 out of 244 clubs still have sponsorship by a gambling company. That means that 11 more clubs than the previous season agreed with betting brands.

According to UEFA's Country Coefficient Front of Shirt rights, in the top 15 European soccer leagues, the revenue has been constricted by 4.9% from $1,44 billion in the 2020-21 season to $1,37 billion in the 2021-22 season. At the same time, clubs in the Big 5 European soccer leagues (i.e. English Premier League, La Liga, Bundesliga, Serie A, Ligue 1) are estimated to collectively earn $1,2 billion through their Front of Shirt deals. With simple math, this is 87 per cent of the overall Front of Shirt value of the 15 leagues analyzed.

Manchester United, Manchester City, Liverpool, Chelsea, Real Madrid, FC Barcelona, Juventus, AC Milan, AS Roma and Paris Saint-Germain are only some of the biggest clubs that have an agreement with a gambling firm.

Panos Kotsimpos

Betting Expert

Articles 451

A Bit About Panos

I’m a seasoned Betting Expert with over 17 years of experience in online gambling media and marketing. Since 2008, I’ve covered everything from football and fighting sports to casino and sportsbook reviews, always focusing on accuracy, value, and player safety. I also spent four years as an Online Acquisition & Marketing Senior Specialist at one of Greece’s most prominent operators, gaining a deep understanding of player behavior, funnels, and how bookmakers really operate. My work has been featured across major iGaming outlets, including Bookmakers.bet. Having played on countless betting sites myself, I specialize in exposing scam bookmakers, identifying the trustworthy ones, and spotting real bonus value that helps bettors bet smarter and safer. And yes, I’m a huge Arsenal fan.