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Betsson signs deal with GiG marketing tools
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Betsson signs deal with GiG marketing tools

Sep 15, 2021

Updated on: Jun 16, 2026

The Swedish online gambling company, Betsson Group, announced that it has extended its cooperation with Gaming Innovation Group (GiG) regarding its automated marketing compliance tool. Gaming Innovation Group was founded in 2012, and it is a leading iGaming technology company that provides solutions, services and products to iGaming Operators.

Betsson signs deal with GiG marketing tools

Betsson Satisfied With Compliance Effort

Jonas Warrer, chief marketing officer at GiG, said: “It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply year after year. Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance.”

Head of affiliates at Betsson Group, Sebastian Jarosch, stated: “Compliance is a very important element of our business strategy at Betsson Group Affiliates, and we are delighted that with GiG Comply, we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in.”

GiG’s automated marketing compliance solution is a flexible tool which allows operators to compose their own criteria and can be customized to cover market-specific requirements.

Panos Kotsimpos

Panos Kotsimpos

Betting Expert
Articles 451

A Bit About Panos

I’m a seasoned Betting Expert with over 17 years of experience in online gambling media and marketing. Since 2008, I’ve covered everything from football and fighting sports to casino and sportsbook reviews, always focusing on accuracy, value, and player safety. I also spent four years as an Online Acquisition & Marketing Senior Specialist at one of Greece’s most prominent operators, gaining a deep understanding of player behavior, funnels, and how bookmakers really operate. My work has been featured across major iGaming outlets, including Bookmakers.bet. Having played on countless betting sites myself, I specialize in exposing scam bookmakers, identifying the trustworthy ones, and spotting real bonus value that helps bettors bet smarter and safer. And yes, I’m a huge Arsenal fan.

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