Betsson Acquired Majority Stake of KickerTech B2B Supplier

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Betsson Acquired Majority Share of KickerTech B2B Supplier

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What to Expect from Betsson - KickerTech Acquisition?

The purchase of KickerTech has been agreed upon with TG Holdings in order to support the growth of Betsson's B2B sportsbook operations and trading capabilities. A team of 50 software experts working for KickerTech creates advanced odds models, trading systems, and sportsbook services.

Three payments will be made for the transaction: an initial cash payment of €6m, followed by two additional cash instalments of €4m, each spread over a six-to-twelve-month period. The existing resources of Betsson will be used to finance the all-cash acquisition.

For the previous 12 months up to September 30, 2022, the acquired company produced income of around €2.6m and EBIT of about €1.3m. For extra info on the Swedish-based sportsbook, visit our Betsson review.

Giannis Kyriazis

Senior Editor

Articles 139

A Bit About Giannis

I am a content and iGaming specialist with almost three decades of experience in online betting and sports media. I have worked across all kinds of mainstream media, sportsbook and casino operators such as bwin and Sportingbet, and digital gaming publications. I have been producing authoritative betting tips, appealing content, and in-depth analyses of markets and odds with a strong focus on sports betting, covering many sports and leagues. My insights help readers make informed betting decisions and navigate the evolving iGaming landscape strategically.