Betano Lands Giannis Antetokounmpo As Global Brand Ambassador

Giannis Kyriazis

Mar 28, 2023

Updated on: Jun 16, 2026

NBA star Giannis Antetokounmpo has signed a contract with Betano, making him their first-ever global brand ambassador. The Milwaukee Bucks superstar, a two-time NBA MVP and the 2021 NBA Champion and Finals MVP, has partnered with the online sports betting operator in a deal that will see branded content, events, and community outreach work conducted across the Betano markets.

Expanding the Betano Brand Through Strategic Sponsorships

"We could not have asked for a better global brand ambassador for our brand Betano. Besides being the best active basketball player in the world, Giannis embodies all that we value at Kaizen Gaming, and that is hard work, commitment, continuous improvement and above all, humility", said George Daskalakis, Co-Founder and CEO of Betano's parent company, Kaizen Gaming.

He also added: "While our fields might be different, we see in him all that we stand for and aim our brand and our company to be, a top international player with both feet on the ground".

Giannis Antetokounmpo said: "I take my endorsements seriously and always aim for partnerships that mean something to me. In Betano I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement".

The Greek Freak partnership is one of the many, as the brand also holds sponsorships with various clubs like Porto, Sporting CP and Fluminense. Feel free to check our Betano review to find out more on the sportsbook's offering.

Giannis Kyriazis

Senior Editor

Articles 139

A Bit About Giannis

I am a content and iGaming specialist with almost three decades of experience in online betting and sports media. I have worked across all kinds of mainstream media, sportsbook and casino operators such as bwin and Sportingbet, and digital gaming publications. I have been producing authoritative betting tips, appealing content, and in-depth analyses of markets and odds with a strong focus on sports betting, covering many sports and leagues. My insights help readers make informed betting decisions and navigate the evolving iGaming landscape strategically.