Best Football Bookmakers

Betting on football is the most popular choice for players and the cornerstone of every serious bookmaker. A Liverpool - Man United derby or a Real Madrid - Bayern Munich UCL knockout accumulate hundreds of millions in wagers from all around the world. Hence, football bookmakers offer 100+ bets and thousands of events in top-flight divisions. From traditional markets like 1X2 and Over/Under to Asian handicaps and Player specials, football bookies nowadays offer unprecedented variety.

Nevertheless, not all sportsbooks are created equal, nor do they deserve your attention. It is only normal to ask, where can I find the best value? At, we have done all the hard work for helping you choose the best football betting sites by evaluating factors like live betting, cash out and promotions. 

Best Bookmakers for Football

Every bookmaker offers football betting. Wagers on the Premier League, the Bundesliga and the Champions League are available literally everywhere. There is much more to discover in football betting sites, though. In our table, you are about to find out the top bookmakers in terms of overall odds and markets. Furthermore, we delve deeper and rate bookies in special bets like cards, corners & Asian markets.

How to find the best football bookies

How to find the best football bookmakers What matters most in finding the best football bookmakers is the betting services. By that, we mean all the factors that contribute to a great betting experience. High odds are one of the most important as they directly lead to more winnings. With an abundance of markets and features like cash out and live streaming readily available, a great Live betting product is a prerequisite. Moreover, when making your mind on your next football bookie, it comes down to your playing style. Some sportsbooks emphasize conventional markets like outright winners and over/under, while others highlight the Asian handicaps or Player specials. Last but not least, a nice offers package will enhance your winning chances and reward your activity.

Football bookies odds

Football bookies oddsIf you visit any bookmaker on the homepage, you will come across several numbers on each game. Numbers like 1.50, 3.00, 2/1, 5/2 are the odds that show the likelihood of a specific outcome. European odds appear in decimal form, while British in fractional. Football bookies' odds are subject to several factors. First and foremost, the table or league position. Then, the recent form. If one team has a record of multiple consecutive wins against an opponent with a poor run, the former will be the favorite. Injured players, especially if they are starters, will also drive odds up for the team missing them. Most football betting sites will provide high odds to favorites like Man City or Barcelona in traditional markets like 1X2. However,  insightful players will not limit their research to basic markets and will check more ‘’exotic’’ ones like card & corner bets. They will also look if the BetBuilder feature is available, a relatively new addition, that allows players to combine multiple outcomes from one match on the same betslip.

Inplay football betting sites 

Inplay football betting sites Live betting accounts for nearly 60% of the total activity; therefore, it is a dominant football betting trend. When it comes to criteria, what is most important here is the available markets. Due to the sport's fast-paced nature, some sportsbooks restrict the available selections limiting players’ choices. However, the best in-play football betting sites will update selections based on the run of play, offering live betting until the last minutes of the game. Another factor to look into is how fast the bookie accepts your bet. In live betting, where prices can change at any second, it is paramount to get your bet accepted immediately. Even if the odds are changing at this very moment, top football betting sites will give you the price that was active when you chose it. Moreover,  live streaming gains more popularity, as it offers the opportunity to witness the action as it is unfolding. Nowadays, many football bookies stream in close to high definition quality, from top-tier competitions like the Champions League and the Bundesliga.

Cash-out football betting sites 

Long term Betting Offers A direct connection of in-play betting is the Cash-out, which allows you to get an amount of money back before the final bet settlement. This option works really well if the match is going against your prediction or seeing that this is likely to happen shortly. 

The way it works is simple: Let’s assume that you placed a £/€10 bet with three selections and potential winnings of £/€80. The matches are on the 55th minute, and all your selections are winning. Your cashout option could be around £/€50. If you claim it at this point, you bag a guaranteed amount (regardless of what happens next in the games). Now, if you reject it, you might get the full winnings. But if one of your selections goes south, the cashout amount will be much lower or unavailable altogether.

What makes a great cash-out betting site? Non-stop availability of the feature until the last moments of the match at competitive odds. Moreover, when you request a cash-out, it should be granted instantly, even if the prices are volatile. All in all, it is important to note that two different bookmakers will offer different cash-out amounts even if the same betslip is placed in both of them. This is a deciding factor to judge which bookie to follow. 

Types of bets in Football 

Types of bets in Football There are several ways to bet on your favorite match. These range from traditional ones like 1X2 and over/under to Special Bets and Asian handicaps. This overview provides a basic guideline of the most popular betting types in football bookies. For a full description, check our detailed football betting markets guide.

Match result: This is the most straightforward one. You bet on the outcome of the match in 90 minutes. Possible selections are Home win, Draw or Away win (1X2).

Over/Under: For such bets, you bet on whether the goals scored in a game will be more or less than a predetermined amount. The most common one is over/under 2.5 goals. However, you can find 1.5, 3.5 or even more goals in relevant markets.

Asian handicap: With a handicap bet, you wager on whether the favorite will surpass the handicap or the underdog will defend it. What makes it beneficial is that you have 50% chances of winning instead of the 33% in outright winner bets. Let’s take AH 0.5 as an example in the Real Madrid - Barcelona game. If you bet on Real Madrid at 0.5 on AH, they will have an advantage of 0.5 goals at the beginning of the game. That means that you will win the bet in case of a Real Madrid win or draw. If Barcelona wins, you lose the bet.

Special Bets: A rapidly developing trend is the bets on cards & corners. The most popular selections on football betting sites include getting a red card, over/under on yellow cards, and which team will have more corner kicks.

Player Specials: Whether a player will score in a game is one of the hottest markets at the moment. Options are not limited in scoring, though, as you can bet on if he will score first, how many shots on target he will have, or if he will be booked.

Combo bet: Also known as an accumulator, it contains more than two or more selections in the same betslip. A combo bet is won only if all of the selections are won. Total odds are calculated by multiplying individual odds.

Long term football bets 

Long termAt the beginning of each season, bettors are fired up after the busy transfer period. This is where long-term betting comes into play. League winners, Τop-4 finishers, teams to get relegated, and top goalscorers are among the most sought-after markets. More long-term bets include who will be the next manager of a team or which team will join a star player.

  • The league-winner bet is pretty simple. You bet on which team will win the title at the end of the season. Favorites like PSG and Juventus will have lower odds in the Ligue 1 and Serie A than opponents.

  • A top-4 finisher dictates if a team will finish among the best four in the league table in terms of points.

  • Teams for a relegation battle and top goalscorer are self-explanatory, as well. In the first case, you bet on whether a team will finish below the relegation zone and in the second which player will score the most goals in the season.

National team competitions also gather massive interest from players. The 2018 World Cup in Russia held a record of a €136 billion turnover in football bookmakers. The final between France-Croatia accumulated €7.2 billion in betting activity. The UEFA Euro championship and the Copa America also account for £/€ billion in gambling volume.

Football betting offers 

Football betting offers One of the most exciting moments in betting is when you claim a promotion. Whether it’s a free bet or a deposit bonus, the idea that you can win more without risking your own bankroll beats almost everything. Top football bookies regularly reward betting activity to create a loyal member base. Remember to always keep an eye on the terms and requirements of the bonus.

There aren't any available promotions. Check here all Bookmaker Promotions

One of the most popular football betting offers is the Free Bet. It comes in the form of credit in a player’s balance. You could earn a free bet in football terms if you have a bet on a won outcome. For example, the offer could say that if Lionel Messi scores 2 goals against Man United,  those who have placed such a bet will get a £/€10 free bet.

Enhanced Odds is another popular promo. It is boosting the prices on a particular outcome or market. Over 3.5 goals in a Serie A game could be enhanced to 3.00 from 2.50. Or the 1X2 markets could take an extra boost altogether, with a 0% margin.

An Acca Boost promo will increase the winnings of your 4-fold accumulator bet by a significant percentage. The more selections on your betslip, the higher your Acca Boost percentage, which can reach 50%. Winnings will come in the form of credit or free bets. On the same note, the Acca Insurance offer will refund your stake if you only miss one selection on your accumulator.

Early Payout allows you to get full payment if your selection is winning by a preset amount, even if the game is still in-play. For example, if your team is ahead 3-1 on the 75th minute, a top football betting site with this offer active will pay the Home win.

With the Bet X - Get Y offer, you can bet on the outcome of a match that qualifies and grab an up to £/€20 free bet. This offer is more frequent in clashes among top-6 teams in a domestic league or the Champions or Europa League's knockout phases. A Bore Draw will refund your stake if the match you wagered on ends 0-0.

New football bookmakers

New football betting sites Experienced and high-stakes players are always on the lookout for new football betting sites. At, we consider a new sportsbook if the establishment date was in the last 3 years. The features that new football bookies include to challenge reputable competitors are significant. 

For starters, the odds are on the higher end to give a chance for more winnings. Then, the football betting offers have larger bonus amounts with looser requirements and restrictions. Betting and winning limits are also higher to attract players that like to wager with big bankrolls. More betting markets in lower leagues and special bets are also on the menu. Finally, the payment methods available take the extra step from credit/debit cards and Skrill/Neteller. They can also incorporate Crypto, vouchers and wallets.

Which football betting site is the best 

Which football betting site is the best The king of sports is by far the most dominant force behind every bookmaker. With such a variety of football events & markets, I have noticed that many players get overwhelmed. Therefore, it is critical to lay out some principles for picking the best football bookmakers. The most important thing is, since you enjoy football, to choose a bookie that specializes in that sport. Then opt for a sportsbook that focuses on the leagues and markets you bet the most. Some do it for traditional ones like 1X2 and over/under, while others for totals and Asian.  Football betting offers are also paramount as they can top up your profit without risking your own bankroll. Always remember to keep an eye on the terms and requirements of each bonus as they can make or break your winning chances.

Q: What makes a good football betting site?

Bookmakers go to great lengths to provide a top football betting product. Hence, the features that stand out are high odds, a modern live betting platform with streaming and continuous cash-out, plus lucrative promotions.

Q: Is it legal to bet on football online?

Each country has its own regulations with regards to betting. To make sure that you only bet in legal football bookies, consult our table with the listed sportsbooks. We only include betting sites legal in your jurisdiction.

Q: What is the best type of bet for football?

There is no single best type of bet, however, there are certain bets that attract the preference of players. Match result, over/under, Asian handicaps and Player Specials are among the hottest selections in each bookie.

Q: Where can I get the best football betting odds?

All of our listed sportsbooks offer competitive odds. If we wanted to give examples of high odds bookmakers we could go with bet365, Bwin and 888sport.

Q: Are there any betting sites sponsored, football clubs?

Most certainly yes, and that includes multiple teams from all around Europe. Prime examples are Marathonbet which sponsors Manchester City and Sevilla, Vbet as a partner of Arsenal and AS Monaco and William Hill as a Tottenham partner.

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