The Italian Serie A took a bold step on Wednesday 15/11 and decided to suspend their sponsorhsip with Russian bookmaker 1xbet. As quoted by the league’s officials, promoting the services of 1xbet was deemed as being in direct conflict with 1xbet’s ban from the Gaming Regulatory Body of Italy, Agenzia delle Dogane e dei Monopoli (ADM).
The deal was set to last for the 2017/2018 season and included promoting the name & logo of 1xbet, on all markets besides Asia. The hostily of the AMD is attributed to the fact that 1xbet is licensed and regulated by the Curacao Internet Gaming Authority and does not hold an Italian license. They “Agenzia” requested that 1x bet be removed as Serie A sponsors not only due to their lack of a local licence, but also “their repeated attempts to offer online sports betting through mirror sites“. The league officials may have agreed to suspend the sponsorship, but not without offering their remarks on the fact that many Serie A clubs hold sponsorships with unlicensed foreign iGaming operators. They believe that targeting the league & its association while letting the very same clubs that compose the league freely promote unlicensed bookies, is a clear sign of setting double standards.
The AMD is well known to be a strict regulator and has created an extensive lists of blocked operators (blacklist), where 6720 betting sites appear. 1xbet have been blocked from many regulatory authorities around the world, mainly due to the fact that they operate via a Curacao issued license and have abstained from obtaining local ones.