William Hill Australia: Staggering Growth in Q1 2017

Stats Behind the Increase

• William Hill Australia outperformed other markets. Over global growth reached a 9%, while growth in the heavily regulated US market was 16%.
• Gaming revenue was increased at a 41% mark. Although the exact numbers have not yet been published by Will Hill, this astonishing growth has been confirmed.
• Win returns have not actually increased for William Hill Australia. Due to a recent flux of horse racing favorite wins, win returns have slipped from 9.4% to 8.2%.

William Hill released the following statement: “We continue to launch more new products than anyone else in the market, with a particular focus on racing this year. We have redesigned the racing content and launched Price Pump, giving personalised enhanced odds. We launched William Hill Rewards in March, redeemable on Bonus Bets and Velocity frequent flyer points, for all recreational customers."