Betsson AB acquired Netplay TV for £26 million

1 Apr 2017

Betsson ABBetsson’s growth is just outstanding and its governance seems unstoppable. Only a few days ago, the Stockholm-listed gambling group Betsson AB, confirmed that it has completed its £26 million acquisition of UK interactive gaming operator NetPlay TV. This deal was anticipated since the 2nd of February, when the talks between the two sides begun, but everything came to a happy closure for both sides. The company’s governance informed the shareholders that its offer had passed all conditions of the UK High Court of Justice, allowing for the firm to complete its transaction and the acquirement of the British gambling operator, will see Betsson AB taking control of NetPlay assets, adding Jackpot247, Supercasino and Vernons to its European gaming multi-brand portfolio. Of course, we expect to see lots of changes on Netplay’s structure, operations and management within the next few months.

Ulrik Bengtsson, who is the CEO and President of Betsson AB commented on the completed deal: «With the addition of NetPlay and the continued organic growth, UK is on its way to become one of Betsson’s most important markets. Also, this acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies».

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Swedes, by tradition, are always focusing on making things easy to use, so we are not surprised that Betsson’s website is one of the most user friendly in the betting industry. Even fresh punters will get the hang of www.betsson.com in no time. They went online in 2001 and although there have been some ups and downs, they have successfully developed a great number of alternative betting markets, such as TV shows and awards, to the highest standard. In traditional kinds of betting their services are sufficient, but do not offer something significant. A great plus is that their withdrawals through e-wallets are free of charge, but they do not offer a vast selection of payment methods. A possible increase to their bonus policy would boost them even further.

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