Betsson AB acquired Netplay TV for £26 million

1 Apr 2017

Betsson’sBetsson AB growth is just outstanding and its governance seems unstoppable. Only a few days ago, the Stockholm-listed gambling group Betsson AB, confirmed that it has completed its £26 million acquisition of UK interactive gaming operator NetPlay TV. This deal was anticipated since the 2nd of February, when the talks between the two sides begun, but everything came to a happy closure for both sides. The company’s governance informed the shareholders that its offer had passed all conditions of the UK High Court of Justice, allowing for the firm to complete its transaction and the acquirement of the British gambling operator, will see Betsson AB taking control of NetPlay assets, adding Jackpot247, Supercasino and Vernons to its European gaming multi-brand portfolio. Of course, we expect to see lots of changes on Netplay’s structure, operations and management within the next few months.

Ulrik Bengtsson, who is the CEO and President of Betsson AB commented on the completed deal: «With the addition of NetPlay and the continued organic growth, UK is on its way to become one of Betsson’s most important markets. Also, this acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies».

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Betsson is one of the industry leaders in Scandinavia. The brand keeps walking down the road of legitimacy and legality after all, the Betsson Group is listed on the stock exchange, and transparency is always the target. The in-house platform is quick and easy to use, both on mobile and desktop and product-wise, there are only a few black marks. Odds on secondary leagues are short; the brand tends to cut winners fast, while the stake limits on the events are mainly low. On the other hand, I like the odds on the top leagues, which can challenge those of Bet365 and are better than Bwin’s. Live streaming and the whole live betting section are state-of-the-art, while the quick withdrawals give an extra boost to the recreational bettors looking for a safe and legit bookie.

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