Betsson AB acquired Netplay TV for £26 million

1 Apr 2017

Betsson’sBetsson AB growth is just outstanding and its governance seems unstoppable. Only a few days ago, the Stockholm-listed gambling group Betsson AB, confirmed that it has completed its £26 million acquisition of UK interactive gaming operator NetPlay TV. This deal was anticipated since the 2nd of February, when the talks between the two sides begun, but everything came to a happy closure for both sides. The company’s governance informed the shareholders that its offer had passed all conditions of the UK High Court of Justice, allowing for the firm to complete its transaction and the acquirement of the British gambling operator, will see Betsson AB taking control of NetPlay assets, adding Jackpot247, Supercasino and Vernons to its European gaming multi-brand portfolio. Of course, we expect to see lots of changes on Netplay’s structure, operations and management within the next few months.

Ulrik Bengtsson, who is the CEO and President of Betsson AB commented on the completed deal: «With the addition of NetPlay and the continued organic growth, UK is on its way to become one of Betsson’s most important markets. Also, this acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies».

Why choose Betsson

The Top Scandinavian Sportsbook
  • 94%+ on Totals & BTTS
  • Horse Racing
  • Cash out
  • Bet Builder
  • €50.000 daily withdrawal limit
  • Many local payment methods
  • 10+ available currencies
  • Mobile apps
Play now
-
BOOK SPY
BOOK SPY BONUS REVIEW

Betsson is one of the industry leaders in Scandinavia. The brand keeps walking down the road of legitimacy and legality after all the Betsson Group is listed on the stock exchange and transparency is always the target. The in house platform is quick and easy to use, both on mobile and desktop and product-wise, there are only a few black marks. Odds on secondary leagues are short, the brand tends to cut winners fast, while the stake limits on the events are mainly low. On the other hand, I like the odds on the top leagues, which can challenge those of Bet365 and are better than Bwin’s. Live streaming and the whole live betting section are a state of the art, while the quick withdrawals give an extra boost to the recreational bettors looking for a safe and legit bookie

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

After a week off due to national team fixtures the English Premier League returns to action, and what a better way to do start matchday 9 than with th...

Read more »

Gambling can be traced in Germany all the way back to Roman times when soldiers were playing several forms of dice games. At some point after the intr...

Read more »

The UK Gambling Commission fined online betting operator Betway £408,915 for marketing on the kids’ section of the West Ham United Football Club...

Read more »

The 2021 report from the Malta Gaming Authority (MGA) has been released. The MGA generally took less regulatory actions, such as issuing fewer warning...

Read more »

The 2022 European Cricket Championships, held in Malaga, Spain, now have Stake.com as an official partner. The T10 competition, in which 21 national t...

Read more »

Just one week after an impressive 49-goal matchday 1, UEFA Champions League action is back. Among all the exciting events, the one that stands out the...

Read more »

LeoVegas Group, the renowned igaming operator, disclosed on Thursday that English Premier League giants Manchester City is the subject of a new partne...

Read more »

The moment football fans worldwide have been waiting for has finally come. The 2022-23 UEFA Champions League season is officially underway with 8 matc...

Read more »

After expanding into Colorado, their second active US state so far, Bet365‘s presence in the North American market has grown. Bettors in the Cen...

Read more »

The 2022 summer transfer window ends on the night of September 1st. As the deadline day is rapidly coming close, top European clubs are looking to sea...

Read more »

LATEST BOOKMAKER PROMOTIONS