Betsson AB acquired Netplay TV for £26 million

1 Apr 2017

Betsson ABBetsson’s growth is just outstanding and its governance seems unstoppable. Only a few days ago, the Stockholm-listed gambling group Betsson AB, confirmed that it has completed its £26 million acquisition of UK interactive gaming operator NetPlay TV. This deal was anticipated since the 2nd of February, when the talks between the two sides begun, but everything came to a happy closure for both sides. The company’s governance informed the shareholders that its offer had passed all conditions of the UK High Court of Justice, allowing for the firm to complete its transaction and the acquirement of the British gambling operator, will see Betsson AB taking control of NetPlay assets, adding Jackpot247, Supercasino and Vernons to its European gaming multi-brand portfolio. Of course, we expect to see lots of changes on Netplay’s structure, operations and management within the next few months.

Ulrik Bengtsson, who is the CEO and President of Betsson AB commented on the completed deal: «With the addition of NetPlay and the continued organic growth, UK is on its way to become one of Betsson’s most important markets. Also, this acquisition is a good example of our strategy to acquire subscale operators where integration with Betsson’s systems and processes can realise synergies».

Why choose Betsson

The Top Scandinavian Sportsbook
  • 94%+ on Totals & BTTS
  • Horse Racing
  • Cash out
  • Bet Builder
  • €50.000 daily withdrawal limit
  • Many local payment methods
  • 10+ available currencies
  • Mobile apps
Play now
-
BOOK SPY
BOOK SPY BONUS REVIEW

Betsson is one of the industry leaders in Scandinavia. The brand keeps walking down the road of legitimacy and legality after all the Betsson Group is listed on the stock exchange and transparency is always the target. The in house platform is quick and easy to use, both on mobile and desktop and product-wise, there are only a few black marks. Odds on secondary leagues are short, the brand tends to cut winners fast, while the stake limits on the events are mainly low. On the other hand, I like the odds on the top leagues, which can challenge those of Bet365 and are better than Bwin’s. Live streaming and the whole live betting section are a state of the art, while the quick withdrawals give an extra boost to the recreational bettors looking for a safe and legit bookie

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

The world of fighting sports is in line for a massive bout, the first of that magnitude within 2020. The recent pandemic has spoiled many significant ...

Read more »

William Hill posted a positive Q3 net revenue increase in its online operations. It announced a 4% increase in the UK and 6% internationally for the t...

Read more »

The Spanish Directorate General for the Regulation of Gambling (DGOJ) has awarded a gambling license to William Hill’s sports betting subsidiary Mr Gr...

Read more »

The Regional Council of Darmstadt in Germany has awarded its first 15 betting licenses with immediate effect. Among the renowned operators that now ho...

Read more »

GVC Group, owner of Ladbrokes and Coral, has put pen to paper on the acquisition of Portuguese online operator Bet.pt in an effort to expand its posit...

Read more »

The Lithuanian Gambling Supervision Service, running under the Ministry of Finance, has issued updated ‘know-your-customer’ guidelines in an effort to...

Read more »

US casino operator Caesars Entertainment has reached terms to overtake British bookmaker William Hill through a £2.9bn deal. The deal, typically await...

Read more »

The renowned sports betting operator 22Bet has decided to completely cease its operations in the United Kingdom as of October 13, 2020. All of its pla...

Read more »

Everton has landed yet another important deal by teaming up with Parimatch, appointing it as the club’s official betting partner in Europe and in the ...

Read more »

Online sports betting operator 22Bet has reached an agreement with French Ligue 1 champions Paris Saint-Germain. The two-year deal, ending 2022, will ...

Read more »

Latest Betting Offers