Wetten came to the spotlight in the early days of 2017 and is the brainchild of the former Betsson CEO, Daniel Bradtke. The initial goal was to create a sportsbook only brand, but along the way, a multi-product platform was created. Their key points are the easy navigation of the site and the high odds on football and tennis, but what really makes them stand out, is that they invest in localization. I like the fact they make one step at a time, as they have shown after "hitting" the German, the Austrian and the Canadian market. As I am aware, their next plans are to launch their Finnish and Norwegian versions of the site. Product-wise, I firmly believe that they can offer better odds on basketball and on some secondary sports. The same applies to the main alternative football bets, like Totals and Both Teams to score. I also expect them to improve their CS's response time, while another disadvantage is the 5% taxation on the gross profit for the German bettors. On the other hand, their impressive W-D-W odds on football and tennis are much higher than in most of the established bookmakers, like Bet365 and Bwin. Moreover, the range of alternative markets on pre-match and live betting show that they are a great choice for footy lovers. Overall, Wetten.com is a reliable book, I trust them and if you love betting on football, this is the perfect place to do so.