TrueNorth is a relatively new brand, launched in 2021. Aimed at the Canadian market, it holds a Kahnawake licence and part of the proceeds goes towards supporting First Nation communities. I thought it was a nice touch that goes some way to personalising the offering. So too does the clear emphasis on serving a specific audience, with the Digitain platform covering sports and leagues popular in Canada, such as regional ice hockey and basketball competitions. I also liked that the odds do not drop a lot from major to secondary competitions. However, they lack many features that I would expect from a modern bookmaker; plus a mobile app is a must these days. The winning limits could also use some improvement if they want to attract more serious bettors. For now, it’s best suited to fans of North American sports. Feel free to try it.