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Top Sites per Bookmaker Platform

Online betting has exploded over the past decade, with gambling sites going online constantly. New operators can either develop their sports betting platforms from scratch or use a sportsbook software. If you think that every bookmaker has a vast team of odds compilers and sports traders, you might be wrong.

Nowadays, most bookies run as “clones” on third-party software. If you like the attributes of a sportsbook but cannot register due to country restrictions or a bookie has limited your account, you can always look for a different site using the same platform. Like Bwin and Sportingbet, or 1xbet and Betwinner, clones tend to offer similar odds, markets and features.

This makes sense since leading betting software providers, such as BetConstruct, BetB2B and SBTech, have partnered with dozens of brands. Read on to check the list of clones, determine why so many bookmakers offer the same odds and understand the key role of sportsbook platforms in the betting industry.

Best Bookies per Software


 Before registering with an online bookmaker, you should be in a position to determine what kinds of services you are looking for. Do you enjoy betting on Cards and Corners? Or do you like having features such as Cash Out and Bet Builder at your disposal?

The easiest way to categorize betting sites is by checking the sportsbook software functionalities first. Underneath, we compiled a list of the top software providers to find out with one click the bookies operating under the same platform.

Best Altenar Bookmakers and Mirror Sites 

Best BetB2B Betting Sites and Mirrors

Best BetConstruct Bookmakers and Mirror Sites

Best Digitain Bookmakers and Mirrors

Best Gamingtec Betting Sites and Mirrors

Best Inplaynet Betting Sites and Mirrors

Best Kambi Bookmakers and Mirror Sites

Best SBTech Bookmakers and Mirrors

Best Delasport Bookmakers and Mirror Sites

Best Oddsmatrix Betting Sites and Mirrors

Best Next Gaming Bookmakers and Mirror Sites

Best Pronet Gaming Sites and Mirrors

Best BTObet Bookmakers and Mirrors Sites

Best UpGaming Bookmakers and Mirrors

How we rate the Betting Software Providers 

BMB_Question Mark  As we mentioned earlier, operating as clones or even local mirrors is a strategy that many online bookmakers follow. Using a tested product might sound like a good idea, but we cannot overlook its effect on the players. Let’s examine in-depth all the criteria behind evaluating the top sports betting platforms.

Platform Features 

BMB_Number_One  Bookmakers that use third-party software can only offer a finite amount of functionalities. This is because features are developed by the sports betting platform providers and not the bookies themselves. For example, players in Everymatrix white labels cannot Request a Bet, or bettors in Digitain clones can’t use the Bet Builder feature.

Of course, the more services a software provider can offer, the better. Cash Out, Stop Loss, and Edit Bet, among others, have become essential to bettors. So if these are part of your betting profile, you should look for a platform that includes them. BetConstruct is one of the best betting software providers when it comes to the range of products and features.

Sports & Markets

BMB_Number_Two Betting software providers have a specific number of sporting events integrated into their platforms. Interestingly, though, most clones, especially new bookmakers, only elect to include a limited number. For example, the Digitain platform contains more than 40,000 pre-match events monthly, but bookmakers using it have 20,000 on average.

In addition, the best software providers offer odds on several extra bets, such as Asian Handicaps, Cards, Corners, and Players Specials. These have become extremely popular lately and attract higher volume bettors.


BMB_Number_Three Providing an easily customizable platform is an important reason we give sportsbook software providers a good grade. As you may have deducted, there are not many differences among bookies that use the same platform. For example, 22bet and Melbet websites are almost identical since they are both BetB2B clones.

This means that their markets, features and sometimes their odds are similar. Being in a position to be flexible is a competitive advantage for companies that also gives motivation to bettors for holding multiple accounts. Kambi is one of the most characteristic examples when it comes to unique third-party software.

Localization & Payments 

BMB_Number_Four Close to the idea of ‘uniqueness’, you can find that of localization. Again, the concept is simple. The sports bookie software should be customizable to appeal to bettors from any market. From website languages to local currencies and payment methods, a betting provider should easily tweak the platform.

Can promotions for the Cheltenham Festival be included to reward UK punters? Or can Canadian players perform transactions with Interac? Of course, some providers only offer the bare minimum, but, in general, a high level of localization comes a long way.

Licensing Authority 

Number 5 icon Acquiring respectable gambling licenses should be the number one priority for betting software providers. There are some, like Kambi and BetConstruct, that have not only managed to obtain Tier 1 licenses from the MGA and UKGC but also several local ones. This means that betting in a Kambi White Label, for example, is safe.

However, others, such as BetB2B and InPlayNet, have only secured a license from the Curacao Gaming Authority. Many new bookmakers that operate in a grey manner approach these software providers to set up their platforms. That’s why we have ranked them lower in terms of reliability, and we advise caution when betting on these bookies.

Security & Testing 

Number 6 Companies have to store a lot of player-sensitive data, especially regarding addresses, personal and banking information. This is why sports bookie software has to be checked by one or more independent testing labs. You want to make sure that all this data is safe and protected by top encryption software.

For this reason, testing labs grant certifications to betting platforms, assuming they pass the tests. Some of the most reputable testing labs that audit betting software are iTech Labs, eCogra, and GLI labs.

B2B Rating 

Number 7 Last but not least, we also take into consideration how flexible a platform is for potential betting sites. Offering both White Label and Turnkey Solutions is beneficial for sportsbooks. Some betting software companies give the ability to only operate under their gambling license or their platform, not both.

The time it requires for a site to go live is also crucial. With some providers, it is also easier to start as a fully managed site and then gradually take full control. Finally, even though it depends on the number of features and services included, the platform’s price plays a minor role in reviewing the biggest betting companies.

What Types of Betting Platforms Exist

BMB_List The sports betting software sector grows steadily year by year, with many companies entering the development process, creating their own platform or acquiring an existing one. New bookmakers can work either on a White Label model, where they essentially use the platform as it is, or a Turnkey, where the software can be customized according to the bookie's requirements.

What is a White Label Betting Platform? 

BMB_Versus_Icon While betting online, you might have come across the term ‘White Label’ about a new site. The concept is that of a clone site, where you take a third-party sportsbook software and brand it as your own. Instead of creating a betting platform from scratch, new bookmakers can use an existing one.

Software providers can take care of everything, from creating odds to bet settlement and risk management. This also means that bookies do not have to apply for gambling licenses. Many websites start as WL, which is why some look alike.

Sites using third-party software broadly offer players the same features, payment methods, and promotion types. For example, bettors in both LVbet and Energybet can Cash Out bets or find promo types such as ACCA Boosts or Enhanced Odds on the same sporting events.

How Does a Turnkey Solution Work 

BMB_Enhanced_Odds Turnkey Solutions are a different service betting software companies offer. Sportsbooks can create a new platform that can be customized according to their needs. This option provides more flexibility and a more unique site than a White Label.

It is easier to make additions and implement new technologies. Market requirements, like design, trading, payments, and experience, can be met more efficiently. Moreover, Turnkey betting platforms usually operate under their license and do not rely on a provider.

Which is the Top Bookmaker per Software

Bookmakers that run under the same platform have, of course, a lot of similarities. Because of the reasons above, some sports betting softwares are better, assuming they can provide a more diverse betting experience. Underneath, you can find the best betting platforms and the top brands in each one.


 Established in 2010, Kambi is one of the leading sportsbook software providers for some of the world's biggest gambling sites, like Unibet and MrGreen. The company has acquired multiple Tier 1 licenses, namely from the MGA and UKGC, and several local ones. Kambi mirror sites are distinct, with noticeable differences from one to another.

It has also expanded in North America, as well as Asia, after the partnership with AsianLogic. Kambi’s reputation took a hit when Draftkings elected to stop their cooperation. Despite the global appeal, the payment section at the Kambi platform misses some essential options, such as PayPal and Cryptocurrencies.


 Offering both Turnkey and White Label solutions, BetConstruct was established in 2003 and is one of the oldest sports betting software providers. With multiple operating licenses and testing lab certification, it is one of the safest online platforms. Some of the most renowned bookies that use the BetConstruct platform are Vbet and LVbet.

What’s more, it has recently formed a partnership with Pinnacle, offering the Pinnacle Solutions' integration in the sportsbooks. What you need to be careful of, though, is the sites that use the platform but hold their own gambling licenses. BetConstruct has been relatively loose on the brands that use its Turnkey Solution.


 The betting platform has been available since 2007 and has managed to attract brands like 10bet, MrPlay, and ComeOn. The software has been tested by ISO 27001 and iTech Labs, and among others, has obtained licenses in the UK, Malta, and Sweden. Besides, as a publicly traded company, it does not cooperate with unregulated entities.

After merging with Draftkings, it can expand to North America soon. The unique SBTech Blue feature allows bettors to alter the betting limits and odds. On the downside, localization in the SBTech sister sites is not great, and new technologies take too much time to be implemented.


 Launched in 2008, BetB2B is one of the primary sports betting software developers in Eastern Europe, partnering with bookies like 1xbet and 22bet. It is one of the fastest providers for localization in payments, currencies, languages and offered odds on local sporting events.

Players can access BetB2B clones through various mirrors, even if the local authorities ban the main domains. On the contrary, you will find many Curacao bookmakers operating under the software, but the company also has local licenses in Nigeria and Kenya. Moreover, the features and design are almost identical.


 If you would rather bet on a completely distinctive site than an overly used one, we suggest looking for sportsbooks with in-house built betting platforms. In any case, the gambling experience will be a lot different compared to anything you have encountered so far.

There are online bookies, like Bet365 and Betfair, that have created their platforms to guarantee an action-packed environment for players. Besides, they are known for keeping up with the current gamification trends and constantly offering new and exciting features. On the other hand, there are others, such as Marathonbet, that the designs are old-fashioned despite developing a proprietary platform.

How Much does a Betting Software Cost 

BMB_Markets Generic The answer to this question is not straightforward. Most sports betting software providers do not have a clear price tag on their websites about the White Labels or the Turnkey Solutions they offer. Τhe price will fluctuate depending on the number of features and services included in the website.

Another aspect to consider is what kind of platform the bookmakers elect to build. Besides the White Label and Turnkey Solutions, there is a hybrid model option, too. A bookie might already hold an operating license and only want the platform.

On the contrary, a brand can have a team of developers that have already created the platform and just need a license to run under. These criteria will affect the price accordingly. Moreover, most betting software providers work with a Revenue Share model, which depends on the management level.

A final thought about betting platforms 

BMB_Book Spy You may be wondering which is better: a third-party or an in-house built platform. Wagering on clones is more common, but the betting experience is identical, ending up being boring. Personally, I prefer a bookie that has gone the extra mile and developed a unique platform.

You can find excellent results in terms of design, gamification, and product offerings, like the ones in Bet365 and Tonybet. Finding something that is not available anywhere is always exciting. Of course, some sportsbooks created a platform years ago and put no effort into keeping up with the current trends.

Ultimately, the decision is connected to your betting profile. If you want a tested and approved platform by both players and brands alike, then a White Label is perfect for you. If you desire a distinctive experience, I suggest looking for an established bookmaker with a proprietary platform.

Q: What is a sportsbook white-label?

A clone or a white-label site is a bookmaker that operates with third-party software. Instead of developing a betting platform in-house, new sportsbooks elect to become White Labels. This, of course, means that sites that use the same platform look alike and offer similar features.

Q: Why do some betting sites offer the same odds?

While betting online, you might have noticed that some bookmakers offer similar or even identical odds on the same market. This happens because they use the same platform. Usually, betting software providers have a team of traders that set the odds on an event and then give the same to all their partners.

Q: Are White Label platforms safe to use?

Sports bookie software undergoes checks from multiple testing labs before becoming available in the market. Moreover, companies apply and obtain their own gambling licenses that sites operate under. What you need to be careful of, though, is that some websites only use the platform and not the operating license.

Q: What are the best sports betting software?

There is no absolute answer to this question. The decision is affected by your betting needs. If you want a unique experience, you should try a bookmaker with a proprietary platform. Also, if you want higher odds on specific sports, you have to look at certain providers.

Q: How do software betting providers make money?

Sports betting providers charge a price for the platform. Usually, you will not find an exact price, as it greatly depends on the number of features and services included in the package. In addition, companies receive a commission from the total revenue of the client.

Q: Are betting platforms all the same?

From visual design to integrated payment options, languages, sports, and markets, you will spot many similarities among bookmakers that operate under the same software. However, in some, you will find a different wagering experience compared to others.

Q: What software do bookmakers use?

Before setting up their platforms, new betting sites have several options to choose from. There is no precise and correct model, but online bookies can elect to use both the platform and operating license from a sports betting provider or one of the two if they already have the other.

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