Parimatch has been a huge brand for the CIS since forever, but their international presence has been limited. However, the Ukrainian bookie has shown me its intentions to expand on an international scale, by acquiring local licenses (Cypriot, Russian and more to come) and improving the customer experience and their product. All that is proved by the massive decrease of the player complaints and by having Connor "Notorious" McGregor as their international ambassador. In my opinion, PM is much more honest, than the majority of the Eastern European books. The new website is well built, while they are the top choice for ice hockey and UFC betting. Also, the odds/markets offering are competitive, while their mobile apps are lightning quick. However, the new site is complicated and also needs a translative improvement. Overall, they are a more than decent sportsbook, promising to make worth your while.