Parimatch has been a huge brand for the CIS since forever, but their most important improvement is that they keep enhancing their international presence. Apart from the local licenses in Cyprus, Russia and some minor Eastern European countries, they also actively target Tanzania & India. Additionally, they are about to turn their attention to more African territories, Pakistan and Brazil. By having Conor "Notorious" McGregor and Mike Tyson as their ambassadors they have gained points in awareness. I consider PM as a much more honest bookmaker than the majority of the CIS books. Moreover is a top choice for cricket or UFC betting and the lines are super competitive. On the other hand, the Air Parimatch site is complicated to me, while they haven’t improved the slow live betting acceptance. Overall, they are a decent sportsbook, promising to make worth your while.