Novibet's main advantage is that they're one of the few “real” bookmakers in the industry. They developed their own platform and introduced some smart moves in their first years of their betting history. As they realized that they could not offer the best odds or the maximum payout, they tried to develop an absolute bettor-friendly profile. Customer service is reachable even by Skype. Their offers are really interesting; the best one is refunding your account after a lost bet due to a late goal. To be more global they have to offer their site in other languages besides English, Greek and German.