Mr Play's sportsbook might be new since it was established in 2019, but as an operator has 10+ years of experience. The brand comes with licenses in Malta, in the UK and in Ireland, proving that the management team targets to be a key player in sports betting in the most important regulated markets. SBTech's presence predisposes that a good UX is one of the main aspects of the site, both on desktop and mobile version, although innovation isn't the brand's main "game". Product-wise, I firmly believe that they can offer better odds on tennis and on some secondary sports and leagues. Also, they should consider offering 24/7 Support and additionally to absorb the 5% tax the German players are required to pay at every winning bet. On the other hand, I enjoyed the high odds on top leagues, which are in most cases, even better than the ones offered from bookmakers like Bwin and Bet365. Also, features like Play Bot, Fast Markets and Pulse Bet give an extra boost to the betting experience. Overall, Mr Play is a trustworthy bookmaker and in spite of being in need of some improvements, it also is worthy of your time.