Lucky Heroes has captured my attention among the new bookmakers for many reasons. First, it is powered by Soft2Bet, an award-winning platform that boasts several competitive advantages regarding odds, markets, and features. I am impressed by the diverse range of markets available for each sport and the favourable payout on pre-match. Additionally, sportsbook functions such as Cash Out and Bet Builder are accessible across numerous matches. Nonetheless, there are certain downsides I observed. I’m not a big fan of low-odds live betting without Live Streaming, even though the coverage and markets are acceptable. Moreover, the European View and formats are not attractive to Asian bettors. The mobile website can undergo a few upgrades to be faster and lighter in case the bookie is not planning on releasing an app. Finally, I think 3 days is a long time for the bookmaker to process withdrawals, and the limits are low. But overall, I’m excited to see new brands that hold a high level of competitiveness and potential, especially when it comes to sports promotions. You can try them for casual betting.