With over 100 years of experience, Ladbrokes is one of the most familiar betting brands in the UK. It is one of the few companies that has moved to racecourse management by acquiring Lingfield Park in 1975 and one of the few that offers both fixed odds and betting exchange. It has managed to retain a top spot by combining the advantages of being an established High Street bookie with providing new technologies and keeping up with the gamification trends. The sportsbook has proven its innovative spirit, with the addition of features like the unique 5-A-Side service. In terms of safety and stability, Ladbrokes ticks all boxes. Nevertheless, there are a couple of areas I would like to see some improvements. First of all, the payout is below par even for the top sports like football and tennis. I would expect a bookmaker of this caliber to offer higher odds to players. Also, like other Entain brands, they tend to limit winning players quite fast. Finally, I would like to see them reopen to more countries in the near future. All in all, Ladbrokes guarantees an action-packed environment, no matter which sport you want to bet.