Having been online since their launch back in 1999, Expekt was one of the most innovative online bookmakers in the industry till 2005, when their reputation took a serious hit due to problems on their poker website. They have ever since kept trying to gain what was lost. Their ambassadors (well known athletes) policy gives them an approachable profile and they offer a satisfying variety of sports and betting markets. Their base is Scandinavian countries, ever since their first steps, but they’re trying to reach out on as many countries as possible. A live streaming service exists, it is however limited, while their odds are not the most competitive compared to other bookies.