BetJOE is one of the most recent US friendly sportsbooks since it was launched in 2018. The brand has been walking down the grey road since the beginning, managing to have a greater global reach and, in fact, with not many complaints. The platform manages to give both the American and European users the best, thanks to the different views it offers, but it still lacks mobile apps. Product-wise, I love the odds, both on the US sports and soccer, that the brand welcomes the high rollers and always improves withdrawal times. Also, the cashout feature’s presence gives BetJOE a more international tone, but on the other hand, I still believe that there is room for improvement. BetJOE can add functions like Build Bet, even more international payment methods and enrich in-play offering. Overall, BetJoe has done a good effort to satisfy both American and International 3-digit and VIP bettors. Still, I firmly believe that are more things that should be done before the brand manages to go toe-to-toe with the best books.