Betfred is a well-known name among bettors in Britain. It is the epitome of uncomplicated betting, and one of the last UK betting giants still privately owned. The sportsbook was the first to offer a Lucky 15 bet and the first to pay out bettors before a result was guaranteed in 1998. The horse and greyhound racing sections are some of the most complete among online bookies. If you asked me who the best High Street bookmaker is, I would easily tell you, Betfred. However, the transition from shops to online betting has not been so smooth. You can see that most of their business still comes from the High Street, as the platform lacks finesse. The number of markets and payment methods available does not even come close to what the competitors are offering. In addition, for a sportsbook that has been online since 2004 and had a revenue of £10 billion in 2019, the expansion internationally has inexplicably been overlooked. Nonetheless, it is still one of the top options for all the major UK sports.