It’s a simple concession, just pick a price for the horse (or greyhound where applicable) of your choice at any time. If the Starting price then gets bigger, you are guaranteed to receive these odds for your bet.
It has started online and it remains as it is at almost its entirety. From time to time a couple of bookies have decided to offer it in their shops too, namely Ladbrokes and Coral. However, there’s by far more offering online.
Yes, this is just a very commonly used abbreviation of it. So instead of writing the whole ‘best odds guaranteed’, you will just see the BOG symbol on top of such offers at online bookies.
Bet365, offers BOG on both horse and greyhounds racing. You may take on early prices from 10am on race day, but do keep an eye on it because from time to time it has allowed it from the night before too.
On its vast majority, best odds guaranteed is tailored for and offered at horse racing. In many cases though, you can also find it on greyhounds racing as well. Many bookies offer it on both.
At the moment this concession is only available on horse and greyhounds racing, since it is attached straight to early and starting prices on a respective race. So, it’s not used in other sports.
A 10am early price pick is available with William Hill, on both greyhound and horse racing. To make it even easier, there’s a distinctive yellow box on their site, indicating each day’s BOG available racing.
The offer protects you from such a case too. If you took a price @6/1 and the starting price falls @4/1, with BOG your bet will be accepted at the higher price again, i.e. @6/1 in our case.
If you take on a price which is then subjected to a Rule 4 deduction, the deduction will be applied to the fixed odds (EP). If the Starting Price is then bigger than the fixed odds after the Rule 4 deduction, then the bet will be paid out at Starting Price.
Bookies tend to cap the winnings from BOG, per day and per customer. This is most commonly in the area of GBP 20-25,000, with very few cases of a GBP 50,000 cap. Always check T&C’s.
Best Odds Guaranteed Plus means that if you take a price on a horse and the Starting Price is eventually bigger, the bookie will not only pay you at the Starting Price, but will also add a boost on the price too. Only Ladbrokes once applied it, always check with the respective bookmaker.