William Hill targets the Australian market

7 Mar 2017

Australian marketWilliam Hill is one of the oldest bookmakers in Great Britain and one of the most respected, but now they aim to gain more new customers and they are looking into expanding to the Australian market. Although the Australian government is not very keen on letting their citizens gamble online, the United Kingdom bookmaker seems to have big plans for the Aussie market. They have studied the gambling behaviour in the country and they understood that the top five gambling operators hold an unbelievable 80% of the online market.

The target for William Hill is to gain a great deal for the Aussie market is to have an active participation at a place where other European giants, like Ladbrokes, Bet365 and Paddy Power have been offering their services for a while now, but they also have to surpass the local bookmakers, like Sporstbet and Crown. Moreover, the Hills government wants to invest more on marketing and product development, getting advantage of the operator’s in house technology platform. What they are expecting is opening of new accounts in a percentage rate of 19%, which will be profitable for William Hill.

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Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.

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