William Hill targets the Australian market

7 Mar 2017

Australian marketWilliam Hill is one of the oldest bookmakers in Great Britain and one of the most respected, but now they aim to gain more new customers and they are looking into expanding to the Australian market. Although the Australian government is not very keen on letting their citizens gamble online, the United Kingdom bookmaker seems to have big plans for the Aussie market. They have studied the gambling behaviour in the country and they understood that the top five gambling operators hold an unbelievable 80% of the online market.

The target for William Hill is to gain a great deal for the Aussie market is to have an active participation at a place where other European giants, like Ladbrokes, Bet365 and Paddy Power have been offering their services for a while now, but they also have to surpass the local bookmakers, like Sporstbet and Crown. Moreover, the Hills government wants to invest more on marketing and product development, getting advantage of the operator’s in house technology platform. What they are expecting is opening of new accounts in a percentage rate of 19%, which will be profitable for William Hill.

Why choose William Hill

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  • Britain's favorite bookmaker
  • Great variety of betting markets and products
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During the early years of online betting, being registered to William Hill’s website was considered a sign of prestige. One of the leading worldwide brands, Will Hill remains stable and secure, always reliable, by carrying the proud tradition of British bookmakers. They have also kept the traditional horse racing and greyhound betting. Football and other sports (especially minor leagues outside Britain) have been massively reworked through the years and are now considered one of their best suites. They remain a traditional choice for every punter, however we would like to see an increase in their limits on some less popular events.

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