Triple La Liga sponsorship for Bwin

1 Mar 2017

La LigaBwin never stops to expand and the same applies to their profile, with the very important sponsorships keep coming. FTSE-listed GVC Holdings European online betting subsidiary Bwin targets a lot the Spanish market, but not only this one, since with the sponsorship to some of the greatest La Liga teams, they will keep their popularity up to a great number of countries. Last week, Bwin marketing announced that it had entered ‘official betting partnerships’ with Sevilla FC and Atletico Madrid with the betting firm set to gain heightened brand exposure on match days and at all those teams’ social media and websites. But this is not it, since Bwin announced that they will be a «Premier partner to Valencia FC, with pitch side promotions and lcd screens showings during the La Liga matches on Valencia’s home stadium «Mestalla».

The bookmaker’s Spanish Marketing strategy is being led by GVC Head of Emerging Markets Marcus Silva. Silva in his comments to the Spanish press told that Bwin seeks to become the leading betting destination for Spanish football consumers and he thinks that finally this can be achieved.

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No introduction is needed for Bwin. They were the first betting giants, being founded in 1999 when they came to the spotlight as Bet And Win. Since 2016, they have been under new ownership - GVC Holdings - and have a clear white market strategy, acquiring domestic licenses in New Jersey, Sweden, Italy, Greece, France, and Spain. Bwin is regarded as a top-class bookmaker, but there are some massive pros and cons. The website is a little bit outdated, and the odds should be higher, especially at the top leagues. The absence of Asian bets and the slow withdrawal times are also a great minus. The same applies to the fast limitation on winning accounts, no matter if we are talking about a sharp or a recreational player. On the other hand, the live betting section comes with so many extra features, like Multiview and live streaming. The range of extra bets, both at the pre-match and live betting, sports and payment methods is huge and the mobile apps magnificent. No matter the disadvantages, Bwin will always be a safe place and a classic destination for the bettors.

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