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Betano Lands Giannis Antetokounmpo As Global Brand Ambassador

28 Mar 2023

NBA star Giannis Antetokounmpo has signed a contract with Betano, making him their first-ever global brand ambassador. The Milwaukee Bucks superstar, a two-time NBA MVP and the 2021 NBA Champion and Finals MVP, has partnered with the online sports betting operator in a deal that will see branded content, events, and community outreach work conducted across the Betano markets. 

Expanding the Betano Brand Through Strategic Sponsorships

"We could not have asked for a better global brand ambassador for our brand Betano. Besides being the best active basketball player in the world, Giannis embodies all that we value at Kaizen Gaming, and that is hard work, commitment, continuous improvement and above all, humility", said George Daskalakis, Co-Founder and CEO of Betano's parent company, Kaizen Gaming.

He also added: "While our fields might be different, we see in him all that we stand for and aim our brand and our company to be, a top international player with both feet on the ground".

Giannis Antetokounmpo said: "I take my endorsements seriously and always aim for partnerships that mean something to me. In Betano I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement".

The Greek Freak partnership is one of the many, as the brand also holds sponsorships with various clubs like Porto, Sporting CP and Fluminense. Feel free to check our Betano review to find out more on the sportsbook's offering.

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  • 65+ live tennis markets
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Betano is one of the most promising betting sites in Europe. I like how it follows the footsteps of Stoiximan.gr, which means high odds, a wide variety of markets and multiple features like MatchCombo, Request a Bet and Fast Markets. The Live Streaming service, which at first was only available for E-sports, now can be used in some countries for several sports and leagues. The native app is one of the easiest ones I have ever used and is continually upgrading. Unlike most sportsbooks, Betano focuses a lot on localization and soon will enter the Bulgarian market. However, there are also some areas I would like to see improvement. There are very few currencies available and many country restrictions. I would also like to see the 5% tax on German players absorbed by the bookmaker and the payout on live basketball to increase. Overall, it is remarkable how much Betano has managed to achieve so far. It is definitely one of the hottest new betting destinations at this point.

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