The European Gaming & Betting Association (EGBA) announced that Betsson is the latest big bookmaker that is going to join the member body as a partner. Stockholm-listed European sports betting operator Betsson AB will fight alongside with EGBA in the try of a better representation and communication with the market regulators, in order both sides to remain happy. Furthermore, as an EGBA member Betsson will participate in group directives relating to industry responsible gambling, consumer protections, sports integrity.
Maarten Haijer, who is the Secretary General of EGBA, commented on the recent membership of Betsson Group: «We are very delighted that Betsson Group has joined the EGBA. Betsson has historically been an established company in the Nordic markets, who are now increasing their market share outside of the Nordics holding licenses in 10 countries in Europe, they are a truly European company. Their addition bolsters even further our ability to be the voice of industry when speaking to regulators and policy makers about the many regulatory challenges facing the industry.»
On the other hand, Ulrik Bengtsson, the CEO of Betsson Group said: «With the current wave of local regulation taking place across Europe, Betsson Group wants to expand its revenue from locally regulated markets. It is important that these markets’ licensing regimes are compliant with EU law and the increasing EU regulation applicable to online gambling. EGBA’s knowledge, expertise and support will assist Betsson in this arena. For an evidently cross border sector like ours, effective application and enforcement of EU law is crucial».