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Kindred got 32Red and becomes… gigantic

24 Feb 2017

Kindred 32RedKindred Group, which is the parent company of Unibet, continues its extension strategy by acquiring one more important and well known operator, in order to continue its ‘’multi-brand strategy and stated desire to grow our business in regulated and soon to be regulated markets’’, as Kindred’s governance stated. We are talking about 32red, a casino operator that will now be joined some great brands Kindred own, like Unibet, Stan James, Maria Casino and Bingo.com. 32Red is licensed and based in Gibraltar and operates under the brands 32Red.com, 32RedPoker.com, 32RedBingo.com and 32RedSport.com

Henrik Tjärnström, who is the CEO of Kindred Group, commenting on the deal, announced this morning, he added: “32Red is a high quality, customer-focused business with a similar culture to Kindred’s and we are delighted to welcome 32Red and its team into the Kindred Group and look forward to further developing the brand going forward.”

Ed Ware, who is the CEO of 32Red, said: “We have consistently and profitably grown 32Red’s market share in the regulated markets of the UK and more recently, Italy. The management team at Kindred have a similar business philosophy to our own and we look forward to joining forces with Kindred and continuing our successful growth within the Kindred Group.”

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Unibet needs no introduction, even for newbies, after 20+ years of experience in the betting industry. The brand provides exceptional services in strategically regulated markets, like Australia and Italy, licensed by MGA and UKGC, among other local permits. The massive range of 40+ sports, 250,000 yearly events, and 10,000 monthly ones secures several alternative options for their million bettors. The odds for high-profile leagues, like the English Premier League and the NBA, create an attractive Sportsbook alongside handy features like Live Streaming, Bet Builder, Request A Bet, and Cash Out. The Live Chat is available 24/7, and the website offers 15 languages. However, I have noticed that the in-play prices and the odds for secondary and lower-tier leagues have a downfall, while the absences of Partial/Auto Cash Out and Quick Bet services are notable. The winning limits are high, and the payment methods offer alternatives, but two significant drawbacks are the need for cryptocurrencies and a quicker response to E-mail requests. I also firmly believe that the app is one of the most modern in the industry. Overall, Unibet is a safe bookmaker, ideal for recreational bettors, with several valuable services for them.

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