Novibet Announces Expansion into the Mexican Market

25 Nov 2022

Online igaming operator Novibet has recently announced their sportsbook launch for Mexican players. This is bound to happen with the assistance of Big Bola Casinos, a significant land-based operator in the country. According to Novibet, the debut in Mexico is the beginning of the company's larger expansion aspirations inside the Latin and North American markets. The company has also plans to launch in New Jersey, in August. It has also applied for a gaming license in Ontario, Canada.

Novibet's chief marketing officer for global markets Christoforos Bozatzidis stated that November is a crucial month for them as the introduction of Novibet in Mexico was timed to coincide with the eagerly awaited World Cup Tournament. He added that their staff is prepared to cater to the unique preferences and entertainment requirements of the picky local audience. He closed saying that the objective for the upcoming term is to distinguish themelves as one of the top online entertainment options in Mexico and subsequently in the larger LATAM area by leveraging their award-winning technology and superb timing.

The ongoing 2022 Fifa World Cup, in which the Mexican men's national team is competing, will be one of many sports and events that players in Mexico will be able to wager on. To follow through the bookmaker's wide betting offering, you can see more in our Novibet review.

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With over a decade of experience, Novibet keeps improving the betting offering. It is safe and trusted, since it holds two Tier 1 licenses, is certified by multiple testing labs, and is part of IBAS. I thoroughly enjoyed the high payout as well as the extremely wide variety of extra bets available. It adds new features constantly and lately has focused a lot on localization by targeting specific markets. I like that there are promotions tailored to players depending on where they live and that each region has a separate way of contacting the dedicated Customer Support team. However, there are a few areas where I would like to see some improvements. First of all, the site does not provide a Welcome Bonus in most countries. In addition, the payment section is not very versatile. Only a handful of transaction options and currencies are available. Overall, if you want a bookie with competitive odds that offers multiple special bets, Novibet is the one for you.

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