Betano Becomes Official Betting Partner of the 2022 World Cup

22 Nov 2022

Kaizen Gaming has entered into a new agreement with FIFA to certify its brand Betano as an official European Regional Supporter for the World Cup in Qatar. The football governing body has chosen the bookmaker to 'connect and inspire' football fans around the world during the ongoing competition, which is being hailed as a significant turning point in its commercial history. Members from both parties involved have made statements on the partnership launch.

Luis Rodriguez, FIFA's Head of Partnership Development, said that FIFA and Betano have a common attitude of using technology to enhance the fan experience, and on their part, they are interested to see what Betano has planned to engage supporters around the area. He also described it as an amazing announcement as FIFA enters a new industry on the eve of the World Cup.

George Daskalakis, co-founder and CEO of Kaizen Gaming, also added that the group is honoured to have partnered with FIFA on the biggest football event in the world as the first sports betting supporter. Kaizen's mission is to provide fans with a responsible sports betting experience of the highest caliber that will improve their involvement with the FIFA World Cup Qatar 2022. This agreement is slated to bring them one step closer to the millions of football enthusiasts around the world.

Betano welcomes players from more than 10 countries worldwide, including Germany, Brazil and Canada. There is a separate section on the sportsbook, especially designed for the 2022 World Cup, hosting hundreds of special bets on the competition. Feel free to visit our Betano review to find out more on the book's betting offering.

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Betano is one of the most promising betting sites in Europe. I like how it follows the footsteps of Stoiximan.gr, which means high odds, a wide variety of markets and multiple features like MatchCombo, Request a Bet and Fast Markets. The Live Streaming service, which at first was only available for E-sports, now can be used in some countries for several sports and leagues. The native app is one of the easiest ones I have ever used and is continually upgrading. Unlike most sportsbooks, Betano focuses a lot on localization and soon will enter the Bulgarian market. However, there are also some areas I would like to see improvement. There are very few currencies available and many country restrictions. I would also like to see the 5% tax on German players absorbed by the bookmaker and the payout on live basketball to increase. Overall, it is remarkable how much Betano has managed to achieve so far. It is definitely one of the hottest new betting destinations at this point.

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