E-Sports is the next level and next generation way of betting and the Indian operator Nazara Games knows it very well. That is the reason why they have set in motion a 5 year plan for a new eSports league centred on CE:GO, Dota 2 and League of Legends. Nazara Games is a mobile gaming development company based in Mumbai, India and has announced that they are ready to invest a huge amount of 20 million dollars over the next five years in eSports, creating a new league that will focus on CS:GO, Dota 2 and League of Legends, as we mentioned above.
Chief executive Manish Agarwal commented this week on Nazara’s plans: "Our target audience is a very urban crowd which consumes media on digital platforms and not television. We have analysed how e-Sports works, and we want to create a spectator sport out of it, which is not currently large scale in India. Our basic goal is to create an online content platform, more than a sport we see a platform to create media and entertainment. We also want to create a portal for gamers in the country, especially the serious ones."