Betsson Acquired Majority Share of KickerTech B2B Supplier

5 Nov 2022

Betsson expanded its B2B sportsbook capabilities by acquiring a majority 80% share of KickerTech Malta in the price of €14m. The investment was made in conjunction with Betsson's Q3 earnings report, which saw the Stockholm-listed online gaming company announce that its in-house sportsbook portfolio had exceeded period bets by +€1 billion.

The purchase of KickerTech has been agreed upon with TG Holdings in order to support the growth of Betsson's B2B sportsbook operations and trading capabilities. A team of 50 software experts working for KickerTech creates advanced odds models, trading systems, and sportsbook services.

Three payments will be made for the transaction: an initial cash payment of €6m, followed by two additional cash installments of €4m, each spread over a six-to-twelve-month period. The existing resources of Betsson will be used to finance the all-cash acquisition.

For the previous 12 months up to September 30, 2022, the acquired company produced income of around €2.6m and EBIT of about €1.3m. For extra info on the Swedish-based sportsbook, visit our Betsson review.

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Betsson is one of the industry leaders in Scandinavia. The brand keeps walking down the road of legitimacy and legality after all the Betsson Group is listed on the stock exchange and transparency is always the target. The in house platform is quick and easy to use, both on mobile and desktop and product-wise, there are only a few black marks. Odds on secondary leagues are short, the brand tends to cut winners fast, while the stake limits on the events are mainly low. On the other hand, I like the odds on the top leagues, which can challenge those of Bet365 and are better than Bwin’s. Live streaming and the whole live betting section are a state of the art, while the quick withdrawals give an extra boost to the recreational bettors looking for a safe and legit bookie

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