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Betsson Acquired Majority Share of KickerTech B2B Supplier

5 Nov 2022

Betsson expanded its B2B sportsbook capabilities by acquiring a majority 80% share of KickerTech Malta in the price of €14m. The investment was made in conjunction with Betsson's Q3 earnings report, which saw the Stockholm-listed online gaming company announce that its in-house sportsbook portfolio had exceeded period bets by +€1 billion.

The purchase of KickerTech has been agreed upon with TG Holdings in order to support the growth of Betsson's B2B sportsbook operations and trading capabilities. A team of 50 software experts working for KickerTech creates advanced odds models, trading systems, and sportsbook services.

Three payments will be made for the transaction: an initial cash payment of €6m, followed by two additional cash installments of €4m, each spread over a six-to-twelve-month period. The existing resources of Betsson will be used to finance the all-cash acquisition.

For the previous 12 months up to September 30, 2022, the acquired company produced income of around €2.6m and EBIT of about €1.3m. For extra info on the Swedish-based sportsbook, visit our Betsson review.

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Betsson Acquired Majority Share of KickerTech B2B Supplier

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