Parimatch announces partnership with 4th English Premier League club

5 Oct 2022

Newcastle United will now be a part of the English Premier League partnership portfolio of the global betting company Parimatch, joining the likes of Aston Villa, Chelsea, and Leicester City. Recently, the contract with the latter was extended for an additional season. Different areas of collaboration are covered under the contracts. The partnership with Leicester and Chelsea includes offline and digital rights, tickets and hospitality, club items, unique access to club assets, and more, in contrast to the agreements with Aston Villa and Newcastle, which concentrate on media rights.

Evgen Belousov, Deputy CEO at Parimatch Tech, stated that each cooperation inside the Premier League, one of the most prominent and well-liked football leagues in the world, helps the brand advance its entry into international sports and provides it with a strong source of pride. He also said that the majority of EPL clubs presently recognize the Parimatch brand as an official partner, and they all share its principles and objectives for success. He closed saying that this is an honour for the bookmaker, and expressed his confidence on all the things the Parimatch brand will do this season with its partners.

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Parimatch has been a huge brand for the CIS since forever, but their most important improvement is that they keep enhancing their international presence. Apart from the local licenses in Cyprus, Russia and some minor Eastern European countries, they also actively target Tanzania & India. Additionally, they are about to turn their attention to more African territories, Pakistan and Brazil. By having Dale Willem Steyn as their ambassador they have gained points in awareness. I consider PM as a much more honest bookmaker than the majority of the CIS books. Moreover is a top choice for cricket or UFC betting and the lines are super competitive. On the other hand, the Air Parimatch site is complicated to me, while they haven’t improved the slow live betting acceptance. Overall, they are a decent sportsbook, promising to make worth your while.

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