Snai makes a strategic partnership with BetGenius

18 Feb 2017

BetgeniusSnai is the greatest gambling operator in Italy and they aim to acquire many more players for the Snai sportsbook via the Betgenius data and player engagement services. Betgenius has been selected as SNAI online sportsbook partner to help the Italian betting operator achieve their target and it is a fact that Snai turns it eyes on a multi-faceted digital marketing campaign. The partnership between the two sides will Betgenius using the Betslip Retargeting technology, in order to help Snai track the players betting habits and make to them the proper offers. Use of Betgenius’ ‘Popular Bets’ tool is also included in the agreement, while dynamic in-play and video banners will serve up relevant content to customers.

Jack Davison, who is the Managing Director at Betgenius, commented at the partnership between the two sides: «We are extremely proud to have been chosen by Snai to drive the growth of its online sportsbook. Our proven track record in harnessing unique, data-driven solutions will enable us to attract new customers while maximising their turnover.». Fabio Schiavolin, who is the CEO of SNAI, commented on the marketing partnership: «Our partnership with Betgenius continues to be very important to the growth of our sportsbook, enabling us to deploy a test and learn approach on new creative and acquisition strategies. We truly believe this will lead to consistent and successful campaigns and look forward to even more success with Betgenius in the future.».

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