Bet365 officially enters second US state in Colorado

2 Sep 2022

After expanding into Colorado, their second active US state so far, Bet365's presence in the North American market has grown. Bettors in the Centennial State will get access to "thousands of betting events and hundreds of in-play markets" via the Bet365 website thanks to a 10-year arrangement agreed with Century Casinos. Additionally, early payout offers, parlay incentives, and bet boosts will all be made available to US players along with other product features including cash out and live streaming "across a range of sports".

The new NFL season is set to begin next week, so the introduction, according to Bet365, could not have come at a better moment for enthusiasts of American football. A representative for Bet365 said: "We're thrilled to announce that sports fans in Colorado may now access the world's favourite online sports betting brand. The first weekend of the NFL season will give new and qualified clients the chance to try out Bet365's industry-leading In-Play product and take advantage of our unmatched New Customer Offer."

The operator's respresentative also expressed confidence that, following its triumphant entrance in New Jersey earlier in the year, its marketing incentives will be popular across Colorado, as well.

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