Unibet penalised by AGCO for advertising violations

26 Aug 2022

April 4 was a remarkable day for Canadian bettors, as it signified the launch of online betting in Ontario. Since then, more than 20 sportsbooks have started their online operations in the province, with the market being considered very attractive. However, Ontario's regulations for sports betting are there to prevent impunity and ensure that bookmakers operate in a proper way. 

What Was Unibet Fined For?

Unibet was the latest recipient of a hefty penalty, as the Alcohol and Gaming Commission of Ontario decided to issue them a $48,000 fee for violating their advertising legislation. More specifically, operators in Ontario are prohibited from publicising their bonuses and promotions, a directive Unibet did not follow as they posted commercials promoting their "generous welcome offers". Information like this is only allowed to be on their websites or sent to players as personal offers.

Lastly, the popular bookmaker is not the first one to receive such a fine, as there have been at least three more similar cases in the past four months. Tom Mungham, Chief Executive Officer and Registrar of the AGCO, stated that all sports betting sites must abide by the law. He added that there would be constant monitoring to protect the high standards of responsible gaming.

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Unibet needs no introduction, even for newbies, after 20+ years of experience in the betting industry. The brand provides exceptional services in strategically regulated markets, like Australia and Italy, licensed by MGA and UKGC, among other local permits. The massive range of 40+ sports, 250,000 yearly events, and 10,000 monthly ones secures several alternative options for their million bettors. The odds for high-profile leagues, like the English Premier League and the NBA, create an attractive Sportsbook alongside handy features like Live Streaming, Bet Builder, Request A Bet, and Cash Out. The Live Chat is available 24/7, and the website offers 15 languages. However, I have noticed that the in-play prices and the odds for secondary and lower-tier leagues have a downfall, while the absences of Partial/Auto Cash Out and Quick Bet services are notable. The winning limits are high, and the payment methods offer alternatives, but two significant drawbacks are the need for cryptocurrencies and a quicker response to E-mail requests. I also firmly believe that the app is one of the most modern in the industry. Overall, Unibet is a safe bookmaker, ideal for recreational bettors, with several valuable services for them.

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