Betano and FC Porto sign four-year partnership

20 Jun 2022

Betano and FC Porto sign four-year partnershipThe online operator of Kaizen Gaming, Betano, has inked a deal with the Portuguese football giants FC Porto, for the next four years. The agreement includes the Betano logo in front of the blue and white jerseys of the Dragons.

George Daskalakis, CEO of Kaizen Gaming remarked: ''Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming. What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team.''

On behalf of FC Porto, President Jorge Nuno Pinto da Costa added: ''Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention; it is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best.''

Kaizen Gaming has expanded partnerships with football clubs. It also sponsors Sporting CP and SL Benfica in Portugal, Olympiacos and PAOK FC in Greece, and Fluminense & Atlético Mineiro in Brazil.

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Betano is one of the most promising betting sites in Europe. I like how it follows the footsteps of Stoiximan.gr, which means high odds, a wide variety of markets and multiple features like MatchCombo, Request a Bet and Fast Markets. The Live Streaming service, which at first was only available for E-sports, now can be used in some countries for several sports and leagues. The native app is one of the easiest ones I have ever used and is continually upgrading. Unlike most sportsbooks, Betano focuses a lot on localization and soon will enter the Bulgarian market. However, there are also some areas I would like to see improvement. There are very few currencies available and many country restrictions. I would also like to see the 5% tax on German players absorbed by the bookmaker and the payout on live basketball to increase. Overall, it is remarkable how much Betano has managed to achieve so far. It is definitely one of the hottest new betting destinations at this point.

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